Triumph International (India), one of the world’s leading manufacturers of
lingerie unveiled its 2018 collection for brand ‘Triumph’ and its sportswear brand ‘Triaction’ at the 10th Annual Triumph Fashion Show. The brand curated an extraordinary experience with the stunning
actress and fitness enthusiast Mandira Bedi as showstopper for ‘Triaction’ adding to the glitz and glamour! The mega fashion show saw stunning models sashaying down the runway in all their glory, giving the audience an extravagant display of the brand’s new collections at Hyatt Regency in Mumbai.
“It’s my pleasure to be a part of this event and had an amazing time walking the ramp wearing one of the finest Triaction sports bras at the Triumph Fashion Show. Given my love for fitness, I didn’t think twice when I was asked to be the showstopper for this unique fashion show. For someone like me who is sporty and majorly into fitness, finding the ultimate support is sometimes tough, but I think I've found the one!” said,
Mandira Bedi.
For 2018, Triaction introduced a brand new concept, Magic Motion® Pro. Guaranteeing the best bounce control available on the market, the latest addition to the cardio series offers versatility, softness and breathability thanks to its soft-touch Magic Wire Air innovation. This year’s collection also introducesHybrid Lite – featuring breathable spacer cups andExtreme Light in the Cardio range and Free Motion N in the Studio range.
Triaction by Triumph is a stylish, high-performance sportswear collection that gives modern women the freedom to train how and when they like. Boasting the best bounce control levels in the market - tested and certified by a world-renowned research group in breast health at the University of Portsmouth, versatile fits and superior comfort, Triaction supports women effortlessly throughout the day. The Studio series, for women who ‘want to stay toned’ is ideal for all low to medium intensity activities whereas the Cardio series offers exceptional support for women who ‘love to feel the burn’.
On the occasion, Jennifer Kapasi, Commercial Director, India & Sri Lanka, Triumph International said, “Triaction by Triumph is celebrating huge success all over the world, proving itself a leader in the sports category. The highlight this year is the expansion of the collection in India to include the latest styles from the global range. These ingenious sports bras beautifully showcase our expertise in fit and innovation.We are thrilled to launch this collection for our Indian customers and know that it will win their hearts in no time.As for Triumph, our focus this year was to bring internationally loved products such as Airy Sensation and Sculpting Sensation along with new additions to the much adored, Spacer Cup, Beauty full and Minimizer collections, to the Indian market. With these additions, we stay true to our heritage as the makers of lingerie and know that our consumers will be able to ‘Find the One’ for themselves.”
Speaking on the new global campaign ‘Together We Triumph’, Chris Miles, Head of Sales, South East Asia, Triumph Internationalsaid, “Embedded in the Triumph Brand Values is the support of women who support one another. Through our new campaign, we strive to connect with our consumers on a deeper level by putting them centre stage. Moreover, moving away from a mereproduct focus has given us a fresh perspective on communications across all channels. Triumph has long believed that the right fitting lingerie not only impacts the way one looks on the outside but also how one feels on the inside – boosting ones’ inner confidence. Known globally as the 'Tailors of Female Self-Confidence’, Triumph celebrates the inner beauty and innate confidence in every woman.”
The fashion showfeatured the unique 2018 product line-up of brand Triumph, presented with a live performance by actor-singer and the host for the evening, Mansi Scott. Her exquisite songs complimented each collection perfectly. Guests applauded the stunning creations presented on stage with a special spotlight on the globally bestselling ‘Sculpting Sensation’ series featuring Magic Wire innovation and the ‘Airy Sensation’ series featuring breathable Spacer cups. Also launched were new styles in the ‘Beauty-Full’ collection designed for curvy women and its popular ‘True Curves’ and ‘Pure Essence’ collection. Not to mention the fabulous variants in Triumph’s popular T-shirt bra and Cotton bra collections series as well as the delicately sculpted bras from the elegant Minimizer series, amongst others.
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