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| Prof. Philip Kotler |
Dr Kotler, who has been the Distinguished Professor and holder of the Chair of International Marketing S. C. Johnson & Son in the J. L. Kellogg Graduate School of Management, Northwestern University since 1988, is known as the Father of Modern Management. His seminal textbook, Marketing Management, first published in 1967, is still widely regarded and read as the top marketing book. He studied under three Nobel Laureates in Economic Science. Prof. Kotler has authored over 50 books including some of the most widely used marketing textbooks in graduate business schools worldwide.
This will be Dr Kotler’s ninth visit to India, last being in 2013. Talking about this, Chirag Bagaria, Business Head, Proton Communications, the agency on record says, “We’re happy to host Dr Kotler and I am sure that this summit will be much more insightful. We’re looking forward to more such sessions by Dr Kotler in India which focus on how marketing can solve the real world issues prevalent in the country.”
On his previous visits to India, Kotler remarked how India is blessed with just the right entrepreneurial and marketing skills, which can be noted in the start-up boom in the country.
The summit will also see top-performing organisations and distinguished individuals battling it out for the esteemed Kotler Awards. The event will see CEOs, Managing Directors, Directors–Marketing, entrepreneurs, senior management of top MNCs in attendance. Amitabh Kant, CEO at NITI Aayog and Kohzoh Takaoka, CEO at Nestle Japan, will be some of the eminent speakers at the summit. The convention is expected to be attended by around 400+ business executives and participants from India and the neighbouring countries.
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