The manufacturing will happen at OEL's two state-of-the-art manufacturing plants in Noida. The preliminary phase will witness the production of Make in India TWS earbuds by 'Noise'. With this partnership, 'Noise' intends to launch half a dozen products in the next 6 months. These products are expected to launch in the Indian market by the end of this month.
Announcing the partnership, Mr. A. Gururaj, MD, Optiemus Electronics Limited said; “The PLI initiative is a stepping stone towards a pioneering role that India can play in global electronics manufacturing. Today, we are excited to partner with 'Noise', India’s leading and fastest-growing wearable brand. Wearables are witnessing tremendous growth in India as we are the world’s youngest nation with disposable incomes, fitness-conscious youth, and working-class people. 'Optiemus' has a rich legacy to deliver on high-quality electronic manufacturing and through this partnership; we are committed to delivering the best value to Noise in line with their business objectives”.
Speaking on the partnership, Gaurav Khatri, Co-founder at Noise said, “We are delighted to share that Noise will be enhancing its production to offer to Make in India products to the 'Noise' makers with our partnership with 'Optiemus Electronics'. The long-term alliance brings together our synergies to contribute towards the noble vision of 'Atmanirbhar Bharat'. Our partnership will further our vision of being proudly Indian and the coming together of two home-grown brands. The enthusiasm for wearables and its connection with youth make India a big potential market. Our strategic partnership with Optiemus will help us expand our portfolio to deliver on the growing appetite for wearables in the country”.
A leading player in the Indian manufacturing industry, OEL has manufactured and delivered over 14 million mobile devices for Indian and Global Brands since 2016, catering to a gamut of products and industries such as Telecom, IT, Hearables, and Wearables and retail technology solutions, to list a few. It has a sharp focus on cutting-edge technology, cost optimization, and enabling the local ecosystem. While OEL is expertise in device manufacturing, Noise has been one of the most preferred brands by Indian consumers. Noise has been India’s #1 smartwatch brand for all of 2020 per IDC reports and in the recent quarter of 2021 as well. Such continued dominance and scale exhibited by a home-grown wearables brand is testimony to consumer love, dedicated consumer-centric product design process, and commitment to deliver the highest quality.
'Noise' has been catering to the growing demands of hearable and wearable in India and has emerged as the market leader. Despite the pandemic, 'Noise' has registered over 100% growth in the past 30 months. With this partnership, 'Noise' is geared up to offer an exciting range of new launches for the Indian market.
For more information:
Website: www.gonoise.com
Instagram: https://www.instagram.com/go_noise/
Facebook: https://www.facebook.com/gonoise/
Twitter: https://twitter.com/gonoise
LinkedIn: https://in.linkedin.com/company/gonoise-com
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