Sonakshi Sinha launches organic beauty brand "PLANTAS"

 

Mumbai: India's First Organic Personal Care brand "PLANTAS" was recently launched in India. Known for its 100% vegan and clean beauty proposition, 'PLANTAS' is committed to bringing in this world a truly pure and world-class certified organic personal care brand.

Bollywood Diva Sonakshi Sinha marked her presence during the launch of "PLANTAS".

Elated Mr. Gautam Dhar, Director, Plantas, said, “Examining the success stories of the homegrown, cruelty-free brands, I realized that the modern consumer was overwhelmed with choices & hence a greater need to differentiate, evolve yet stay relevant. There was a need to lead today's consumers to make more responsible & sustainable choices, as they care about their health and the world they live in. With extensive global experience & deep appreciation of natural resources helped we envision a brand that amalgamates science with innovation elevates the beauty ecosystem, defining a new realm of wellness, “PLANTAS".

He further added, “With more and more young and eco-conscious consumers across the country shifting their choices towards the unparalleled benefits of organic ingredients, we look forward to well-positioning ourselves to emerge as the pioneer in this clean beauty space. I want to utilize my experience, insights & vision to help 'PLANTAS' change the landscape of the Indian beauty industry and redefine the concept of beauty and bliss.”

'Plantas' offers a varied range of products across basic categories: Face Care, Hair Care, Eye Care, Body, and Multipurpose well-being.

On the occasion, Actress Sonakshi Sinha expressed, "I am very excited to be a part of this cruelty-free vegan beauty brand, that promises to deliver the best of all. It is wonderful to see how the team has come up with a concept of organic beauty that not only safeguards the ecosystem but also preserves the youth of the consumers. I am delighted to be introducing the brand to Indian consumers."

'Plantas' is certified by EcoCert, which is the world's largest organic certification company based in France and the most recognized globally. Cosmos V3.1 is the world’s highest organic cosmetic certification level which only Plantas has in India.

Understanding that we live at a unique time where beauty, health, and wellness are rapidly converging in a meaningful way, the brand would be focusing on where things come from, the chain of the ingredients. Ensure that greater attention is paid to each detail, ingredient, formulations & packaging.