Bringing back the nostalgia of the 90s, the film opens in a bungalow where Prem bumps into Salman from the future. ‘Swagat nahi karoge hamara?’ asks Salman leaving Prem curious for more. Thrilled to see his hunky future SWAG avatar, Prem engages Salman in a series of questions to know more about his future self. Future me bhi meri body? Same. Fans ka Pyaar? Same. Aur Shads? Hogyi Tumhari sab girlfriends ki – this fun banter between Salman and Prem is sure to leave fans completely entertained. The TVC cheekily concludes to reinstate that while all else may remain the same in the future, Pepsi® has more fizz and more refreshments this summer.
Speaking on the launch, Saumya Rathor, Category Lead, Cola, PepsiCo India, said “As a culture-curator, Pepsi has constantly endeavored to bring entertaining campaigns for its consumers through innovative storytelling. With Bollywood being a key consumer passion point in India, this new campaign takes the SWAG narrative several notches higher by featuring not one but two Salman Khans. For the first time in Indian advertising, we have leveraged hi-tech deep fake technology to recreate one of the most iconic characters of Indian cinema. We are confident that this campaign will resonate strongly with our consumers, given the entertainment quotient in this film.”
"Pepsi®" brand ambassador and Bollywood superstar, Salman Khan, said, “My fans have showered love on all my characters over my career, however, Prem has held a special place in their hearts as well as mine. It brings me great joy to bring back Prem as a blast from the past with Pepsi for my fans for this new campaign. The storytelling, the nostalgia, and the double troubleshooting for the More Refreshing Pepsi film have been a great experience and I am very excited for my fans across the country to see it.”
Sharing his views on the campaign, Ayappa KM, Director of the film said, “For the first time in Indian advertising, Pepsi has used hi-tech Deep Fake technology to resurrect Salman from the 90s. While it's a throwback to the past, the tech is a peek into the possibilities of the future. We have no doubts it'll create quite a stir.”
"We felt an instant rush when the brief landed on the table - to create a big summer campaign for one of the most legendary brands on the planet, featuring the biggest superstar in the country. Cliched as it may sound, we wanted to break category codes and push all the P's of marketing to their absolute limit. It was a delight working with those who backed us to the hilt with this idea." Devaiah Bopanna, Writer of the film, further commented.
The new Pepsi® TVC will be amplified via a robust 360-degree campaign spanning TV, digital, outdoor, and social media. Pepsi® is available in single-serve and multi-serve packs across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.
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