On the 5th of April 2022, the second edition of 'LaLiga Extra Time India' was conducted, with speakers including Ms. Lucia Salmaso, Managing Director, BKT Europe SRL, Mr. Vikrant Mudaliar, Chief Marketing Officer, Dream11, and Mr. Anshul Ailawadi, Business Head - Youth & English Cluster, Viacom18. The LaLiga Extra Time India event series aims to raise awareness about LaLiga's worldwide sports strategies, product localization to suit the market, sports alliances, and other initiatives.
"This past season has been a period of slow recovery from the upheaval of the epidemic," Jose Antonio Cachaza, Managing Director, LaLiga India, remarked of the event. To make our product more appealing to fans, we collaborated extensively with our partners throughout the world, as well as here in India. In this country, our major growth strategy has been to focus on digital and fan engagement, as well as internationalization, which we have been working on with our Indian partners. Our work with BKT Tyres, Dream 11, and Viacom 18 is an excellent illustration of how our strategy is implemented."
"Dream11's collaboration with LaLiga began back in 2019, and this partnership has helped us boost the number of sports fans participating with the official LaLiga fantasy game," stated Vikrant Mudaliar, Chief Marketing Officer, Dream11 (Dream Sports). Dream11 has experienced a 3.5x rise in the number of fans engaging with the Official LaLiga Fantasy game since the collaboration began, and we expect it to continue to grow dramatically as the league expands its operations in the country."
"LaLiga on MTV digital has touched over 82 million users in the last four months alone, producing more than 1.5 million engagements," said Anshul Ailawadi, Viacom18's Business Head - Youth & English Cluster. To grow the community on our platforms, we've collaborated with a variety of fan clubs for on-ground events, audio spaces, influencers, engagement-driven digital challenges, and live watch-along sessions. The deeper involvement we've achieved with fans across India has validated this enhanced LaLiga experience."
"We're achieving major goals owing to sports sponsorships," Lucia Salmaso, Managing Director, BKT Europe SRL, remarked. Our brand has excellent global visibility, and we are seeing an increase in awareness every day. All of this is accomplished through the use of sport's emotional language. By showing your support for the sport. As our tagline indicates, we want to engage fans more, and the result is simply 'Growing Together'.
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