Godrej Professional formaldehyde-free Kerasmooth Treatment aims to reduce health risks for salon professionals

 

Mumbai: "Godrej Professional", a professional hair brand with products in hair care, colour, styling, and keratin from 'Godrej Consumer Products Limited' (GCPL), is offering "Kerasmooth", an intense protein reconstruction keratin treatment. The 'Godrej Professional Kerasmooth Keratin Treatment' is an advanced formaldehyde-free formula that helps replenish the keratin in the hair. This ultimately transforms wavy, curly, or frizzy hair into shiny and smooth locks with a long-lasting smoothened result.

While Keratin is made with natural ingredients, most of the products use a chemical called formaldehyde. There havebeen concerns about the health risks for both users as well as salonists when engaging in formaldehyde-based keratin treatments. To address these concerns of customers and salon professionals, Godrej Professional’s Kerasmooth is a unique formulation that is free of Formaldehyde and provides smooth and relaxed hair without any health risks or damage.

'Godrej Professional Kerasmooth' formulation is enriched with a moisturizing complex with ingredients like Panthenol, Shea Butter, Wheat Germ Oil, and Hydrolyzed Keratin. All these moisturizing agents will help in adding moisture & lustre to hair while reconstructing hair fibers and retaining moisture to prevent further hair destruction.

Commenting on the Godrej Professional Kerasmooth Protein Reconstruction Treatment, Neeraj Senguttuvan, Business Head, Godrej Professional, said, “The salon industry, as well as customers, deserve the best when it comes to taking care of their hair. Keratin hair treatments should not mean one should compromise on their health, which is why we have come up with 'Godrej Professional Kerasmooth Protein Reconstruction Treatment'. The formaldehyde-free treatment is an innovative treatment that has been developed with key ingredients and moisturizing agents. All this ensures to revive hair, smoothen curls, and reduce volume with a brilliant healthy shine.”

'Godrej Professional Kerasmooth' Protein Reconstruction Treatment offers transformative and longer-lasting results. Get relaxed hair for upto 6 months* and do not show any demarcation line as hair grows. The treatment offers 98% frizz control for upto 6months*. It also helps with 100% retention of easily manageable hair for up to 6 months*. Significantly reduces blow-dry time by making it fairly easy to manage hair the way you want.