Reliance Jewels launches Mahalaya Collection this Festive Season with showstopper actress Genelia Deshmukh

 

Mumbai: "Reliance Jewels", one of India's leading jewellery brands is known for its many collections inspired by the various art and culture, traditions, and beliefs that personify India's rich and diverse heritage. From 'Utkala' inspired by 'Odisha' to 'Kaasyam' inspired by 'Banaras' and 'Rannkaar' inspired by 'Kutch', Reliance Jewels continue to bring forth the rich and diverse heritage of India through its jewellery designs.

This festive season, Reliance Jewels have launched an exquisite collection of Gold & Diamond jewellery, “Mahalaya”, inspired by the glory & grace of Maharashtra to mark the upcoming auspicious & celebratory festive season. The name Mahalaya is a culmination of Greatness and Beauty, MAHA meaning Great, and AALYA meaning beauty that is found in almost every aspect of life in Maharashtra.

The collection was launched with a Grand invite-only event, where Reliance Jewels hosted an exclusive Jewellery show with showstopper Genelia Deshmukh. Enabling guests to get an up close and exclusive preview of the all-new 'Mahalaya collection by Reliance Jewels'.

Genelia looked stunning in a Royal Regalia-inspired Magnificient necklace set from the Mahalaya collection which was a treasure trove of motifts designed to evoke memories of the Royal Durbar & Coronations.

While Maharashtra has numerous aspects that encompass the grace and glory of the region, which is found in almost every aspect of life and their rich heritage, Reliance Jewels' Mahalaya collection takes inspiration from the lustrous weaves of Paithani to fascinating visuals of Warli, from the scenic beauty of hills and valleys to the grandeur of Gads and Wadas in the form of Royal Regalia.

Customers get to choose magnificent designs in Gold and Diamond from a variety of intricately designed and artistically crafted jewellery pieces that encapsulate these inspirations. While their designers draw inspiration from different regions, the final Jewellery collection is designed to suit every Indian woman.

Watch the grace and glory of Maharashtra come alive through Reliance Jewels' Mahalaya collection in this beautiful film https://youtu.be/ckUZtx6Hpgk

With this unique and exclusive array of designs that celebrates the grace and glory of Maharashtra's heritage Reliance Jewels continues to celebrate and honor the rich cultural legacy of India. To make this festive season even more special for their customers, the brand has designed & curated this spectacular collection in the form of beautiful necklace sets, pendant sets, mangalsutras, earrings, rings, bracelets, and bangles crafted in 22kt Gold, and most lustrous internationally certified diamonds.

The gold collection offers an extensive choice to patrons to choose from magnificent and luxurious opulent choker sets to long, intricate, and elegant necklace sets along with beautiful designs of earrings, bangles, bracelets, and rings in 22KT Gold that brings out the glory & grace of Maharashtra alive. The use of elegant pearls and colored gemstones that represent Maharashtra's rich culture and the enameling work in red and green that bring out the magnificent inspiration of the Gads and Wads along with the Royal Regalia which is known as the trousseau of grace and glory. There is a wide range of jewellery to suit every occasion and budget.

The diamond designs from the Mahalaya collection are as unique as the diverse culture, heritage, and grace of Maharashtra. The lustrous diamond necklace sets, pendant sets, mangalsutra's, Bangles, bracelets, and rings embody the spirit and craftsmanship of Maharashtra in many different ways. The magnificent necklace sets showcase the intricacies of iconic motifs from the Warli craft that stands out in a very unique manner when set with stunning diamonds. The diamond setting in the Mahalaya collection is unique as it represents art forms in an elegant way that was visualized by the designers at Reliance Jewels after a lot of research. The beautiful inspirations set out to inspire many designs in the diamond range creating modern & contemporary looks that are perfect for the festive and wedding season ahead.

Commenting on the newest collection, Sunil Nayak, CEO of Reliance Jewels said, “India has a very vast and prestigious heritage and a beautiful and diverse culture which is an integral part of our country’s roots that makes each of us proud to be an Indian. We take immense pride in taking inspiration from our rich heritage, arts and crafts, and launching exemplary collections for the last 3 years that were well received by all our customers. We are excited to continue this journey with our 6th collection this festive season. Our team of in-house designers and experts explores & celebrates our diverse inheritance through extensive research for months to finalize the inspirations for the collection and then design & craft the finest & exclusive designer Jewellery for our esteemed patrons every season. For the upcoming auspicious festive season that brings us prosperity and happiness in our lives, we are excited to offer “Mahalaya”, our elegantly created ornate collection inspired by the rich culture, diverse heritage, and traditions of Maharashtra while continuing our design legacy. Each gold and diamond necklace, mangalsutras, earrings, ring, bracelet, and bangle in this collection are unique and represent the glory & grace of Maharashtra.”

In addition to the new jewellery pieces, patrons can also avail of up to 25% off on making charges of gold Jewellery and diamond Jewellery value. Offer valid for a Limited period only.

The stunning collection will be exclusively available at all Reliance Jewels Flagship showrooms across the country and a select range will be available on the Reliance Jewels website.