G-SHOCK joins forces with the Indian Sneaker Festival ’23 to propel streetwear culture in India

 

New Delhi: “G-SHOCK”, the trailblazing force in unbreakable watches, proudly joins forces with the ‘Indian Sneaker Festival’, a premier event that celebrates the intersection of fashion, urban culture, and streetwear in the vibrant city of Gurgaon, from the 22nd to the 24th of December 2023.

This collaboration represents a perfect alignment of values and ethos for ‘G-SHOCK’ and its legendary timepieces with its trajectory firmly rooted in urban lifestyle and street culture. The 'Indian Sneaker Festival' serves as an unparalleled platform for brands to showcase their latest products, connect with a passionate community, and make a lasting impact. 'G-SHOCK' fresh from organizing a mega event 'SHOCK THE WORLD' last week from Mumbai aims to bring its acclaimed product line and brand experience to New Delhi via the event now in Gurgaon.

'G-SHOCK' has seen significant momentum announcing strong personalities as 'G-SHOCK' ambassadors in India - Shubman Gill, Vicky Kaushal, and members of Team G-SHOCK including rapper Paradox and other eminent individuals from the world of sports and street culture. The brand is also working with localized authentic communities such as Bombay SB — an urban skateboarding community based out of Mumbai — to underscore the brand's commitment to being an integral part of the streetwear scene and the pulse of contemporary culture.

In addition to featuring a pop-up shop featuring some of the iconic models at the festival, 'G-SHOCK' is set to leave an indelible mark with a life-size installation of its iconic watch 'G-SHOCK DW5600' at the venue, offering a unique opportunity for attendees to interact with and appreciate the brand's durability and innovation on a grand scale.

Lace-up for a three-day extravaganza where G-SHOCKERS, Sneaker enthusiasts, fashion-forward individuals, and urban trendsetters from across the country converge.

Expressing his enthusiasm about the event, Hideki Imai, Managing Director, Casio India said, "Our participation in the Indian Sneaker Festival in Gurgaon gives us yet another opportunity to meet more 'G-SHOCK' fans after our iconic SHOCK THE WORLD event in Mumbai. This allows us to further celebrate a legendary watch brand, which brings together individuals who share the spirit and enthusiasm for the legendary timepieces, especially in the world of streetwear and subcultures".