Milind Soman Initiates Lifelong Green Ride 3.0, Pedals Toward Mumbai for a Healthier and Greener India

 

Mumbai: Fitness icon Milind Soman has once again embarked on the 'Lifelong Green Ride 3.0,' a cycling journey towards Mumbai with a planned stopover in Ahmedabad. Starting on December 11th in Pune, the multi-city Green Ride expedition is set to conclude in Bangalore on December 18, 2023. Lifelong Online Retail Private Limited, a leading consumer durables company, organized this event to promote a healthier and eco-friendly environment.

Milind Soman, renowned as India's supermodel and fitness influencer, is undertaking a solo cycling expedition, covering over 650 kilometers from Pune to Ahmedabad. Subsequently, he will embark on an EV ride covering 100 kilometers to reach Bangalore. Milind has actively associated himself with the Lifelong campaign, encouraging individuals to "Fight Lazy" and push themselves toward their fittest versions. The Lifelong Freeride Cycle accompanies him on this mission, inspiring people to embrace an active lifestyle and contribute to environmental well-being.

Bharat Kalia, Co-Founder of Lifelong Online Retail Pvt. Ltd., expressed enthusiasm for the Green Ride initiative, stating, "At Lifelong, our commitment extends beyond providing consumer durables; we are dedicated to fostering a healthier lifestyle for individuals and emphasizing the importance of environmental sustainability. The Green Ride stands as a powerful testament to our unwavering dedication to these goals, and we are proud to collaborate with Milind Soman in spreading this message across the nation."

Milind Soman, the fitness icon, shared his excitement, saying, "Embarking on the Lifelong Green Ride 3.0 is not just a journey for me; it's a commitment to promoting a healthier and more sustainable way of life. Through this initiative, I encourage everyone to 'Fight Lazy', embrace an active lifestyle, and contribute to a cleaner, greener world."

As part of the Ride, Milind encourages families to participate in the "Ride with Family" initiative, allowing Lifelong customers to enjoy the ride alongside Milind Soman. Additionally, Milind engaged with schoolchildren in Pune during this journey.

"The Green Ride 3.0" will traverse multiple cities, covering diverse terrains to symbolize the collective effort needed for a healthier planet. Lifelong and Milind Soman extend an invitation to everyone to join this movement, promoting fitness, environmental consciousness, and the pursuit of a healthier, sustainable future.