Thane: The "Science in Action" campaign was flagged off by a special session organized for more than 250 children of Saraswati Vidyalaya High School and Junior College of Science, Ghodbunder, Thane. Mrs. Ballal Madam, Principal of Saraswati Vidyalaya, Dinesh Kumar, Head of Corporate Communication of Dabur, Rakesh Tahliani, Marketing Head of Dabur India, Dr. Kisan Dangat, Sachin Patil etc. were present on this occasion. Dabur India Limited, India's leading science-based Ayurveda company, has launched an awareness campaign 'Science in Action' to create awareness about the benefits of Ayurveda.
Rakesh Tahliani, Head of Marketing, Dabur India said, “Nowadays, everyone is realizing the importance of their health and wellness. Keeping this in mind, Dabur wants to bridge the gap between tradition and modernity by providing science-based information. The campaign 'Science in Action' aims to dispel myths related to Ayurveda and provide proper information to the people so that they understand the benefits of Ayurveda and the easiest way to live a healthy and happy life is to use it. Consuming Chyawanprash in their daily life.
The 'Science in Action' campaign will be widely disseminated through various media, where they will be informed about the principles of Ayurveda through entertaining videos.
All Dabur products are formulated after thorough research and Dabur has played an important role in boosting immunity.
However, there are many misconceptions about Ayurveda and Chyavanaprash. Tahliani informed on this occasion that through the series 'Science in Action' we want to tell the audience how science has proven Ayurveda and Dabur Chyawanprash by removing these misconceptions.
Under this campaign, 'Dabur' will organize seminars with renowned Ayurvedic physicians in schools across 22 cities to teach children how Ayurveda can contribute to a brighter future by ensuring their holistic health.
As part of this campaign and to protect the health of future generations, Dabur has also launched a mega awareness campaign aimed at protecting the health of children across the country. Under this initiative, Dabur Chyawanprash in collaboration with eminent doctors will organize immunity awareness sessions to educate children about the need to build strong immune system to fight diseases caused by changing seasons, common bacteria and viruses.
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