Asian Paints Welcomes Virat Kohli as Brand Ambassador for 'Neo Bharat Latex Paint,' a Revolutionary Offering
With ‘Neo Bharat Latex Paint’, Asian Paints aims to revolutionize the paint category, expanding its reach in this dynamic industry and making it more accessible. This innovative paint is equipped with special polymer technology, providing a superior finish, higher coverage, and better washability. The tagline "colours of progress" reflects 'Asian Paints' commitment to partnering with millions of Indians in their pursuit of a better life.
‘Asian Paints’ has a history of introducing innovative products that set new standards, and Neo Bharat Latex Paint is poised to do the same.
Virat Kohli, renowned for embodying excellence and performance, perfectly represents the values and spirit of the brand. His association with Asian Paints and the innovative Neo Bharat Latex Paint is a testament to both his leadership qualities and the brand's commitment to excellence.
Amit Syngle, MD & CEO of Asian Paints Ltd., expressed his excitement about the upcoming launch and the partnership with Virat Kohli, stating that Kohli's influence and resonance with the masses perfectly align with the revolutionary product. Neo Bharat is not only set to redefine the paint category but also contribute to the growth of the industry in India.
Virat Kohli shared his enthusiasm for partnering with Asian Paints, highlighting the brand's strong values and innovative spirit. He sees Asian Paints as more than just a brand, likening it to cricket, an integral part of almost every Indian home.
‘Asian Paints’ will soon unveil more details about Neo Bharat Latex Paint and launch a comprehensive campaign featuring their dynamic brand ambassador. This campaign, set to go live across all mediums in the coming weeks, promises to be their biggest yet.
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