Ananya Panday unveils ABFRL & Tarun Tahiliani’s TASVA's First Mall Store in Mumbai

 

Mumbai: "Aditya Birla Fashion and Retail Ltd.", in collaboration with designer Tarun Tahiliani, launched the first Tasva Mall store in Mumbai at Oberoi Mall. The grand opening featured a flash mob and puneri dhol performance, creating a buzz among onlookers. Ananya Panday, Bollywood star and brand ambassador for Tasva, made a surprise entrance, adding to the excitement. The store spans 1,746 sq. ft. and offers a luxurious shopping experience.

Tasva's store at Oberoi Mall showcases designer ethnic and wedding wear for modern Indian men. The range includes Art Deco-inspired dinner jackets with intricate geometric patterns, embroidery techniques, and wedding attire like kurta sets, achkans, sherwanis, Indo-western outfits, and various accessories. The store's decor reflects Tarun Tahiliani's 'India Modern' ethos, using luxurious materials like wood and brass to create a culturally rich ambiance.

Ananya Panday commented on the store launch, expressing excitement about the fusion of traditional elegance and contemporary style. Tarun Tahiliani mentioned that the new store celebrates heritage while embracing modernity, and Ashish Mukul, Brand Head of Tasva, highlighted the strategic expansion with the opening of their first mall store in Mumbai.

The launch of Tasva's first mall store in Mumbai signifies a significant step in expanding the retail footprint and delivering high-quality designer wedding wear to a broader audience.