Reliance Retail’s Tira launches 'Akind' Skincare Brand Co-Founded by Mira Kapoor

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Mumbai: Reliance Retail's omnichannel beauty retail platform, "Tira", has introduced its , "Akind", co-founded by Mira Kapoor. The launch took place at Tira’s flagship store at Jio World Drive in Mumbai.

"Akind" recognizes the uniqueness of every individual's skin and aims to simplify skincare by addressing its specific needs. The brand offers a targeted approach to skincare, empowering individuals to achieve their skincare goals. The Akind range includes formulations falling under three categories:

  1. The BUILD range focuses on repairing and restoring the skin barrier to its natural state. It includes the Clean Slate Hydrating Cleanser, the On Cloud Nine Lightweight Moisturizer, and the Sleep Tight Firming Serum.
  2. The BALANCE range helps maintain the skin barrier's equilibrium state, resulting in a healthy glow. It consists of the Fresh Start Oil-Free Balancing Cleanser, the Bounce Back Soothing & Purifying Toner, and the Get Even Everyday Multi-Active Serum.
  3. The DEFENCE range is designed to protect the skin barrier from external aggressors such as pollution and sun damage. It features the Bright Idea Radiance Serum, the No Shade Sunscreen Primer SPF 50 PA++++, and the Super Smooth Sun Stick SPF 50 PA+++.

Isha Ambani, Executive Director of Reliance Retail Ventures Limited, expressed excitement about the launch, emphasizing Tira's commitment to innovation and excellence in enhancing the customer's beauty experience.

Mira Kapoor, Co-Founder of Akind, shared her vision behind the brand, highlighting its focus on high-efficacy ingredients and targeted solutions for specific skincare concerns. She emphasized the joy of achieving the best version of one's skin with Akind, powered by Tira's curated beauty brands.

Following the successful launches of Tira Tools and Nails Our Way, Reliance Retail Limited continues to expand its offerings with the introduction of Akind. This underscores Tira’s dedication to providing customers with high-quality, diverse, and trend-setting products across beauty and personal care categories.

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