Signature Packaged Drinking Water Unveils Ziro Festival 2024: Celebrating Music and Sustainable Living

 

National: “Signature Packaged Drinking Water” continues its long-term partnership with the “Ziro Festival”, one of India's most beloved music festivals, nestled in the scenic ‘Ziro Valley of Arunachal Pradesh’. Scheduled to take place from September 26th to 29th, 2024, the festival offers an extraordinary celebration of music, culture, and nature. This collaboration is designed to inspire audiences to embrace nature, live mindfully, and be #onewithnature, blending eco-conscious initiatives with world-class music experiences.

The “Ziro Festival” is known for its eco-friendly practices and aims to offer a platform for cultural and musical exploration. The event will feature a diverse lineup of musicians from across the globe, including Tamikrest, Kailash Kher, Hanumankind, Sushant KC, and many more. In addition to the musical performances, attendees can participate in activities like farm-to-table dining, plogging, and masterclasses that focus on sustainability and mindful living.

‘Signature Packaged Drinking Water’ and ‘Ziro Festival’ share a vision of fostering sustainability. The festival will feature eco-conscious infrastructure, including biodegradable plates, bamboo craftsmanship, reclaimed wood signage, and efforts to eliminate single-use plastics. The event will also offer free water stations to promote the use of reusable bottles, further enhancing its commitment to preserving the natural beauty of the Ziro Valley.

Varun Koorichh, Vice President and Portfolio Head of Marketing at Diageo India, highlighted the evolving preferences of modern consumers who seek meaningful and mindful experiences. He emphasized the synergy between Signature’s "Live Good, Do Good" philosophy and the festival’s eco-conscious spirit, aiming to take this partnership to greater heights.

Anup Kutty, Co-Founder and Creative Producer of Ziro Festival, expressed excitement about the festival's mission of discovering new sounds and connecting global artists with a diverse audience, set against the stunning backdrop of the Ziro Valley.

Bobby Hano, Co-Founder and Festival Director, emphasized the festival’s commitment to sustainability and how the partnership with 'Signature Packaged Drinking Water' further reinforces their focus on eco-conscious practices while delivering impactful cultural experiences.

This year's edition of the Ziro Festival is expected to create an immersive experience, where nature and music blend seamlessly, inviting participants to reconnect with the environment and adopt mindful living.

For more updates, follow: Signature Green Vibes on Instagram