NHC Foods Chooses PROSE Integrated for Public Relations Strategy

 

Mumbai: "NHC Foods Limited" (BSE: 517554), a prominent agricultural export company, has appointed "Prose Integrated" as its public relations (PR) partner. Recognized as a three-star export house by India’s Ministry of Commerce and Industry, 'NHC Foods' exports agricultural commodities to over 30 countries, including major markets in the Middle East, Europe, USA, UK, China, Russia, Brazil, and South Africa. The company is channeling funds from a rights issue to boost growth and improve profitability by repaying existing loans.

With over 64 years in the industry, NHC Foods has solidified its position in global markets and continues to experience strong financial performance, reflected by a 391% increase in net profit, reaching ₹200.88 lakhs for the quarter ending June 30, 2024. Prose Integrated will manage NHC's media presence and outreach, aiming to support the company’s strategic growth plans and highlight the benefits of the rights issue to a broader audience.

Apoorva Shah, Chairman & Managing Director of NHC Foods, commented on the partnership, stating, “This collaboration comes at a crucial time as 'NHC Foods' focuses on geographical diversification, digital transformation, and product innovation. Prose Integrated's expertise will play a key role in amplifying our growth strategies and ensuring the success of our rights issue.”

Arun Nair, Advisory Board Member at Prose Integrated, added, “We are excited to support NHC Foods during this growth phase. Our goal is to emphasize their financial accomplishments and innovative strategies as they expand into new markets. Using our PR experience and new-age media, we’ll work to enhance their brand visibility and presence on global platforms.”