Godrej Locks Unveils 'Fear is Good' Campaign on Home Safety Day 2024

 

Mumbai: The Locks & Architectural Fittings and Systems business of 'Godrej & Boyce', part of the 'Godrej Enterprises Group', celebrated 'Home Safety Day 2024' by unveiling its My Home Safety Plan, a two-part initiative aimed at enhancing home security across India. The day also marked the launch of the cutting-edge Advantis IoT9 smart lock, designed to redefine home safety with advanced technology, alongside the 'Fear is Good' campaign, which encourages proactive safety measures for Indian households.

With crime rates in urban India rising—2024's National Crime Records Bureau (NCRB) reports a rate of 445.9 crimes per 100,000 people, with theft as the most common offense—home safety has become a critical concern. Godrej & Boyce’s My Home Safety Plan addresses this need through:

• Complimentary Home Safety Checkups: Expert-led assessments to identify vulnerabilities and provide tailored solutions.
• My Home Safety Quotient Tool: An online tool that generates personalized safety scores and actionable recommendations.

The 'Advantis IoT9 smart lock' represents the pinnacle of home safety innovation. It features nine advanced access modes, including biometric, Bluetooth, Wi-Fi, NFC, RFID, and wearables, and offers global remote access. With features like voice guidance in multiple languages, audit trails, and integration with Alexa and Google Home, the lock ensures maximum convenience and security.

Speaking on the occasion, Mr. Shyam Motwani, EVP & Business Head, Godrej & Boyce, shared, “We are committed to making Indian homes safer through continuous innovation and accessible solutions. The 'Advantis IoT9 smart lock' and our 'Fear is Good' campaign empower families to prioritize safety and proactively protect their homes.”

Campaign ambassador Makarand Deshpande reinforces the message that precaution is key, advocating for heightened awareness and the use of advanced tools like the Advantis IoT9. With this initiative, 'Godrej & Boyce' continues to lead the way in building safer, smarter homes for Indian households.