Ashar Group’s ‘The Legend’ Achieves Landmark ₹500 Crore in Sales

 

Mumbai: “Ashar Group”, a leading real estate developer in the Mumbai Metropolitan Region (MMR), has announced a major achievement for its ultra-luxurious project, ‘The Legend by Ashar’. Located on Pali Hill, Bandra, the exclusive boutique development has crossed INR 500 crore in sales within just 15 months of its launch, underscoring the strong demand for opulent residences in one of Mumbai’s most iconic neighborhoods.

This milestone cements ‘The Legend by Ashar’ as a trailblazer in Mumbai’s high-end real estate market. The project pays homage to the elegance and charisma of legendary Bollywood actor Dilip Kumar Sahab, blending timeless nostalgia with modern luxury. It has emerged as a top choice for discerning buyers seeking an elite living experience that embodies heritage, exclusivity, and innovation.

The project has set new benchmarks in the luxury real estate segment, including the record-breaking sale of a 9,527 sq. ft. triplex to Apco Infratech Private Limited at an impressive INR 1.81 lakhs per sq. ft.—one of the most notable real estate transactions of 2024. Subsequent transactions have maintained an average rate of INR 1.71 lakhs per sq. ft., highlighting the sustained allure of Pali Hill as a prime residential address.

Commenting on the achievement, Mr. Ajay Ashar, CMD of Ashar Group and Vice-Chairman of MITRA, said: “Surpassing INR 500 crore in sales for ‘The Legend by Ashar’ is a testament to the project’s exceptional quality, exclusivity, and the resilience of Mumbai’s luxury real estate market. This milestone reflects Ashar Group’s commitment to delivering ultra-luxury spaces embodying heritage and innovation.”

‘The Legend by Ashar’ is a non-redevelopment boutique project offering low-density, bespoke living spaces. It stands out with three distinct residential experiences:

• The Estate: Spacious 3,200 sq. ft. apartments with panoramic floor-to-ceiling windows and columnless floorplates.
• The Duets: Vertical villas of 3,400 sq. ft. featuring double-height living areas.
• The Bungalows: Exclusive 3,700 sq. ft. residences with private garden access.

The residences are designed to offer privacy and sophistication while incorporating cutting-edge amenities such as a state-of-the-art fitness center, a temperature-controlled swimming pool, and bespoke concierge services.

This RERA-certified project continues to redefine luxury living in Mumbai, appealing to high-net-worth individuals (HNIs) seeking timeless elegance and modern comforts. The extraordinary success of ‘The Legend by Ashar’ reflects the ongoing resilience and demand in Mumbai’s ultra-luxury real estate segment.

By combining heritage, exclusivity, and world-class amenities, 'Ashar Group' has not only created a landmark on Pali Hill but also established new standards for opulent living in Mumbai.