Parent Geenee Launches Revolutionary Location-Based Parental Control App in India

 

Mumbai: “Parent Geenee Inc.”, a US-based technology firm, hosted a high-profile product launch event in Mumbai, unveiling its revolutionary location-based parental control app. Acclaimed actor R. Madhavan, who has joined as an investor and strategic partner, emphasized his commitment to fostering responsible digital habits among children.

Unlike traditional parental control apps, ‘Parent Geenee’ dynamically adapts to real-world settings, allowing parents to tailor app usage based on their child’s location. This innovation ensures the right digital experience at the right place and time.

India represents a significant market for ‘Parent Geenee’, given the rising smartphone usage among children and increasing concerns over excessive screen time. The app’s location-based digital boundaries enable parents to customize screen access based on their child's environment—whether at school, home, or within designated safe zones.

During the launch, R. Madhavan, Strategic Partner & Stakeholder of Parent Geenee, shared his enthusiasm for the project: “As a parent myself, I have faced the challenges of digital discipline first-hand. When Sasi introduced Parent Geenee, I was immediately convinced of its potential to create a healthier digital environment for children. With its strong features and emphasis on responsible parenting, I am very excited to be a part of this journey.”

Key Features of Parent Geenee:

• Customized Screen Time by Location: Parents can set up Safe Zones (home, school, friend’s house) to restrict app access accordingly. Notifications alert parents when children enter or exit these zones.
• Beacon Accessory for Enhanced Supervision: The optional Bluetooth Beacon refines controls, allowing room-specific screen time management. For instance, educational apps can be enabled in study areas while gaming apps remain restricted to living rooms.
• Encouraging Mindful App Use: With the Wish feature, children can request access to one restricted app at a time, promoting thoughtful engagement.
• App Download Approval: Parents can enable approval requirements for new app installations, fostering conversations about appropriate digital choices.
• Web Content Filtering: Ensures a safer browsing experience by blocking age-inappropriate content.

'Parent Geenee' is expanding its services into schools through its Parent Geenee for Schools initiative. Institutions such as ALLEN Institutes and The Doon School have integrated the platform, enabling educators to manage security and communication while restricting non-educational apps without confiscating students’ devices.

Sasi Naga, Founder & Chairman of Parent Geenee Inc., highlighted the importance of this expansion: “Schools shape children’s habits, including digital habits. By partnering with leading institutions, we aim to empower educators with tools to foster a focused and healthier learning atmosphere.”

Hari Gadiraju, Founder & CEO of Parent Geenee, added: “Parenting today is not about restricting but guiding children toward responsible technology use. Parent Geenee helps parents and children establish safe digital boundaries while shifting the focus from monitoring to collaboration.”

‘Parent Geenee’ is committing a multi-million-dollar investment in India for market expansion, technology upgrades, and awareness campaigns. The app offers a two-tier subscription model:

• Free Version: Connects one child device, allows one safe zone setup, two weekly app approvals, and basic web filtering.
• Premium Version: Supports up to four child devices, six safe zones, unlimited app approvals, and advanced filtering options.

The app is already available on iOS and Android in India, the United States, and the United Kingdom. Additionally, the Bluetooth Beacon can be purchased through the official Parent Geenee website.

With a strong presence in both B2C and educational sectors, Parent Geenee is set to revolutionize digital parenting and encourage responsible technology use worldwide.