The collaboration debuted with a series of immersive late-night events, and the buzz was immediate. From Bollywood’s next-gen stars to fashion insiders and social media tastemakers, the guest list read like a who’s who of Mumbai’s trendsetters. Khushi Kapoor, Orry, Kartik Aaryan, Ibrahim Ali Khan, AP Dhillon, Veer Pahariya, Ahaan Panday, and Rasha Thadani were all spotted in the early editions, mingling with the city’s style-savvy elite.
Sexy Beach Entertainment, known for its high-concept, high-energy pop-ups across India and beyond, has brought its signature flair to Mercii’s intimate yet atmospheric space. With cinematic lighting, refined cocktails, and a luxe-meets-edgy sensibility, the venue is tailor-made for experiences that blur the line between dining and nightlife.
“We’re not just putting on parties, we’re curating energy,” says Naman Shah, founder of Sexy Beach Entertainment. “Mercii was the ideal collaborator as it has a distinct aesthetic, an immersive setting, and an audience that gets the vibe. All we had to do was amplify it.”
Mercii co-founder Gaurav Parikh shares the same vision: “Mercii was always envisioned as more than just a restaurant; we wanted it to be a space where energy and atmosphere matter as much as the food and drink. This collaboration with Sexy Beach taps into that spirit perfectly. The response has been incredible, and we’re just getting started.”
The late-night series has quickly become the talk of the town, attracting a meticulously curated crowd. The events combine a stylishly intimate setting with music-driven energy, where DJ sets, visual elements, and interactive performances create a seamless, high-impact experience.
For Mercii, this new chapter is a natural evolution. Already known for its elevated menus and thoughtfully designed interiors, the venue’s partnership with Sexy Beach adds a magnetic nightlife layer to its identity. For Sexy Beach, it’s a chance to root its global party ethos in a space that resonates with Mumbai’s culture of style and exclusivity.
As the series gains momentum, anticipation is building for future editions, each promising fresh themes, music curation, and the kind of electric atmosphere that makes Mercii x Sexy Beach the city’s most coveted RSVP.
In a city where nightlife often follows a familiar script, this collaboration offers something different — an experience where luxury meets energy, and every night feels like an event. For now, the verdict is clear: the vibe is magnetic, the crowd is curated, and Mercii x Sexy Beach is where Mumbai is partying next.
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