Bangalore: ‘Myntra’, one of India’s leading fashion, beauty, and lifestyle e-commerce platforms, has announced the launch of Creator Crew 2025 on its shoppable lifestyle content platform, Glamstream. The initiative brings together ten influential creators who have shaped India’s fashion and lifestyle conversations, positioning them as the style trailblazers of today’s digital-first generation.
The Creator Crew lineup features well-known names including Aashna Hegde, Rida Tharana, Aashna Shroff, Riya Kohli, Ankush Bahuguna, Malvika Sitlani, Subiksha Shivakumar, Shivesh Bhatia, Kritika Khurana and Sakhsi Sindwani. Each creator reflects a distinct facet of the country’s fashion ecosystem—from high fashion and streetwear to beauty innovation and cultural fusion. Collectively, they represent a cross-section of talent that has not only built loyal communities online but also influenced mainstream conversations about style and self-expression.
The series is co-created with Grazia, further bridging the worlds of fashion media and digital content. Each episode not only celebrates style but also unpacks the larger cultural influence these creators wield. Viewers are given a front-row seat into their world, from signature looks and storytelling techniques to the ways in which they shape digital culture.
Myntra's Glamstream platform serves as the backdrop for Creator Crew 2025, merging entertainment, storytelling, and shoppable content. Audiences can engage with the creators’ stories while exploring the fashion choices featured in the episodes, blending inspiration with instant access to curated styles.
With Gen Z and millennials forming the backbone of India’s fashion-conscious digital audience, Creator Crew 2025 resonates strongly with their demand for authentic, relatable, and aspirational content. By spotlighting creators who “own the drip,” Myntra acknowledges the shift in fashion influence from traditional celebrities to digital icons.
Through this initiative, Myntra strengthens its positioning as more than just an e-commerce platform, becoming a hub for fashion culture, storytelling, and innovation. Creator Crew 2025 is both a tribute to India’s most trusted digital creators and a statement on how fashion, identity, and lifestyle continue to evolve in the digital era.
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