Safari and Manyavar Introduce Wedding-Themed Luggage Line ‘Shaadi Ka Safar’

Mumbai: In a unique collaboration blending travel and celebration, Safari Industries, one of India’s leading luggage brands, has partnered with Manyavar, India’s renowned wedding and celebration wear brand, to introduce “Shaadi Ka Safar” — a first-of-its-kind wedding luggage collection designed especially for modern Indian weddings.

The collaboration aims to transform luggage from a purely functional travel essential into a meaningful and stylish part of wedding celebrations. Inspired by the emotional and cultural significance of Indian weddings, the collection highlights how every detail of a wedding is carefully chosen — from bridal lehengas and sherwanis to décor and gifting — while luggage has often remained overlooked despite being a constant companion throughout the journey.

Bringing together Safari’s expertise in contemporary travel solutions and Manyavar’s understanding of wedding culture and modern styling, the “Shaadi Ka Safar” collection offers products that are celebration-ready, gift-worthy, and practical for travel. The collection is designed for brides’ trousseaus, family gifting, and newlyweds embarking on their first journey together.

Speaking about the collaboration, Sudhir Jatia, Managing Director of Safari Industries, said the company believes luggage is a part of life’s most memorable journeys. He added that the initiative was created to go beyond utility and offer consumers something meaningful for one of the biggest milestones in their lives.

Vedant Modi, Chief Revenue Officer at Vedant Fashions Limited, said Indian weddings are deeply emotional and culturally rich occasions filled with rituals, gifting, and celebration. He noted that after dressing couples for their special day for decades, Manyavar is now excited to become part of the journey that follows.

According to him, Safari’s reputation for durable and innovative travel gear perfectly complements Manyavar’s vision of modern celebration and style.

To promote the launch, the brands have planned a multi-layered marketing campaign including national editorial outreach, wedding and fashion storytelling, influencer-driven digital content, and experiential activations. The campaign will also feature dancer and actress Mukti Mohan along with her husband, actor Kunal Thakur, in a special content collaboration.

The “Shaadi Ka Safar” luggage collection is now available at Safari stores, selected Manyavar outlets, the official brand websites, and leading online marketplaces across India.