As part of the association, KT Professional’s 6X Gloss Shampoo & Conditioner will be used across the competition to support the hairstyles and hair looks of all 52 contestants. The range will form part of the contestants’ haircare and styling regimen as they prepare for photo-shoots, public appearances, press engagements and the competition.
The partnership highlights the growing importance of haircare in helping contestants express their individuality, confidence and personal style on an international platform. With the 6X Gloss Shampoo & Conditioner at the centre of the association, KT Professional aims to bring its professional haircare proposition to the contestants’ daily beauty and preparation routines.
As part of its Miss Universe 2026 association, KT Professional will also select one contestant for the Best Headshot award. The award will be presented by the company’s Director, creating an additional brand-led recognition moment during the competition.
The brand will further engage with the Miss Universe community through more than 300 curated hampers. These will be distributed among contestants, judges, key press conference attendees, the international hairstylist and VIP guests. The initiative will provide stakeholders associated with the competition an opportunity to experience KT Professional’s professional haircare range.
The partnership has also generated visibility for the brand through social media. Contestants have shared Instagram Reels and Stories featuring KT Professional’s haircare products, particularly the 6X Gloss Shampoo & Conditioner. Content shared by contestants from the previous edition has also highlighted their experience with the product range, extending the brand conversation across editions of the pageant.
Dhruv Sayani, Managing Director and Chief Executive Officer, KT Life, said the company was delighted to be the Official Hair Expert Partner for Miss Universe 2026. He said hair plays an important role in how contestants present their individuality, confidence and personality, and expressed pride in having the 6X Gloss Shampoo & Conditioner support the hair looks of all 52 contestants.
He added that the partnership allows KT Professional to bring its professional haircare expertise to contestants, judges, hairstylists, press and VIP guests from across the world.
With contestants from different countries coming together for Miss Universe 2026, the association represents an important milestone in KT Professional’s journey from an Indian salon-inspired haircare brand to a presence on global beauty platforms. The partnership strengthens the brand’s positioning around professional expertise, hair health, styling and confidence, with its 6X Gloss Shampoo & Conditioner serving as the key product focus.
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