At Booth D-01, Pavilion 1, Shure is presenting its Microflex Ecosystem, along with the first India showcase of the IntelliMix Bar Pro. The company’s participation comes as India continues to emerge as an important market for professional audiovisual technology, driven by infrastructure investment and increasing demand for technology-enabled experiences.
According to AVIXA's 2025 Industry Outlook and Trends Analysis, global professional AV revenue is projected to increase from US$332 billion in 2025 to US$402 billion by 2030. India has been identified as a strong performer in the Asia-Pacific region.
The growth of AI in workplaces is also increasing the importance of high-quality meeting-room audio. The Microsoft and LinkedIn 2024 Work Trend Index found that 92% of professionals in India use AI at work, compared with 75% globally. As AI-enabled applications become more integrated into meetings, clear and reliable audio is increasingly important for functions such as transcription, meeting summaries and intelligent collaboration.
Shure's showcase focuses on the Microflex Ecosystem, which brings together microphones, wireless systems, audio processing, loudspeakers, software and collaboration technologies. The portfolio on display includes the MXA925, MXA902, MXA901 and MXA320, along with Microflex Wireless neXt with Fusion Mode, Microflex loudspeakers and SLX-D+.
These solutions are designed for a range of corporate and educational environments, including meeting rooms, boardrooms, classrooms and flexible larger spaces.
A key attraction at the event is the IntelliMix Bar Pro, being showcased in India for the first time. The all-in-one audio and video collaboration system is designed for medium and large Microsoft Teams Rooms. It combines microphone technology, audio processing, loudspeakers and intelligent video capabilities in a single system.
The event also marks 10 years of Shure’s Microflex Advance portfolio, introduced in 2016. Since then, the platform has evolved through multiple generations of array microphone technology, digital signal processing, software capabilities and integration with enterprise collaboration platforms.
Viraaj Shidhaye, Sr. Sales Manager, Shure, said India is becoming an increasingly important professional AV market as enterprises and educational institutions invest in connected and intelligent spaces. He added that the evolution of the Microflex Ecosystem and the India showcase of IntelliMix Bar Pro reflect Shure’s focus as it enters its second century.
Through its InfoComm India presence, Shure is demonstrating its broader enterprise collaboration portfolio spanning hardware, software, intelligent processing, cloud management and unified communications, with solutions supporting both Microsoft Teams and Zoom ecosystems.
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