Bank of Baroda celebrates ‘Ek Tareekh Ek Ghanta Ek Saath’ as a part of the Swachhata Hi Seva Campaign

 

Mumbai: “Bank of Baroda” (Bank), one of India’s leading public sector banks, today observed “Ek Tareekh Ek Ghanta Ek Saath” as a part of the ‘Swachhata Hi Seva campaign’ at 345 centers across the country. This mega cleanliness drive was organized under the aegis of the ‘Swachhata Pakhwada’ initiative (a fortnight for Clean India), which is being observed from 15th September to 2nd October 2023 and will conclude with the ‘Swachhata Diwas 2023’ to commemorate the birth anniversary of Mahatma Gandhiji. The theme of the Swachhata Hi Seva campaign is “Garbage Free India”.

On the occasion, the Bank undertook a cleanliness drive in Bandra Kurla Complex in Mumbai, led by Shri Debadatta Chand, Managing Director & Chief Executive Officer of Bank of Baroda along with Shri Ajay K. Khurana, Executive Director, Bank of Baroda, and large number of employees and the general public. In addition, the Bank also organized several cleanliness and sanitation activities across 345 centers in 69 Lead Districts spanning urban and rural India to enhance the cleanliness of their neighborhoods in alignment with the Swachhata Hi Seva campaign.

Shri Debadatta Chand, MD & CEO, of Bank of Baroda, said, “As a socially responsible corporate entity, the Bank is continuously committed to sustainable growth in harmony with mother nature and is taking several steps towards a cleaner and greener tomorrow. As we remember Mahatma Gandhiji on his Birth Anniversary, the “Ek Tareekh Ek Ghanta Ek Saath” drive saw Barodians in large numbers volunteering to contribute to the cause and achieve the mission of bringing prosperity through cleanliness.”

Shri Chand added, “Bank of Baroda also recently launched its “BARODA EARTH – Banking for a Greener Planet” program, a Green initiative by the Bank in its endeavor to protect, preserve, and conserve our environment.”

'Swachhata Pakhwada' is an initiative by the Government of India to bring focus on the practices of Swachhata. The year 2023 is the 9th year of the Swachh Bharat Mission, the emphasis is on a higher order of cleanliness through shramdaan (volunteering) and janbhagidari (public participation). The cleanliness drive calls upon citizens from all walks of life to join in cleaning public places like market spaces, railway tracks, water bodies, tourist locations, and religious places, among others.