Mary Kom and Sunil Chhetri Unveil Utkarsh Small Finance Bank’s ‘Super Card’ and WhatsApp Banking Service

 

Mumbai: “Utkarsh Small Finance Bank Limited” (Utkarsh SFB), a leading player in financial inclusion, has launched two innovative products aimed at enhancing customer convenience: the ‘Super Card’ (Credit Card) and ‘WhatsApp Banking’. The announcement was made during a special event where the bank also introduced its new brand ambassadors, renowned Indian sports figures Mary Kom and Sunil Chhetri.

Chairman Parveen Kumar Gupta emphasized the bank’s commitment to leveraging technology for a seamless banking experience. "The launch of WhatsApp Banking and Super Card is a major step towards redefining customer service, focusing on convenience and enhanced experience,” said Gupta.

Govind Singh, MD & CEO of Utkarsh SFB, added, “We aim to become the preferred financial institution across all customer segments with solutions that are sustainable, scalable, and inclusive. Our Super Card, offering Credit Card on UPI, and WhatsApp Banking are key initiatives in our mission to deliver the best customer experience.”

Super Card:
The 'Super Card' is tailored to modern lifestyle needs, offering exclusive rewards, cashback on various transactions, and instant payments. It also includes benefits from partner merchants, making it an attractive option for customers seeking enhanced financial flexibility and rewards.

WhatsApp Banking:
Utkarsh SFB's 'WhatsApp Banking service' provides a secure platform for customers to manage their accounts directly via WhatsApp. Users can access a variety of services such as:

• Account Balance: Check account balances instantly.
• Mini Statements: View the last 10 transactions.
• Cheque Book Requests: Order new cheque books.
• Card Management: Block or unblock debit cards temporarily or permanently.
• Nominee Management: View and update nominee details.
• Branch Locator: Find the nearest Utkarsh SFB branches based on location.
• Complaints: Easily raise complaints via the bank’s website.

To access the service, customers can simply send "Hi" to 9506941111 on WhatsApp.

With over 967 branches, ‘Utkarsh SFB’ provides a wide array of financial services including savings accounts, current accounts, fixed deposits, recurring deposits, and a range of loans such as micro-banking loans, MSME loans, personal loans, and home loans. The bank also supports digital banking through internet banking, mobile banking, UPI, and other channels.

Utkarsh SFB’s new offerings aim to cater to underserved segments while also meeting the needs of its growing customer base. Its tablet-based "Digi On-Boarding" feature allows customers to open accounts without visiting branches, highlighting the bank’s focus on accessibility.

The appointment of Mary Kom and Sunil Chhetri as brand ambassadors reflects the bank's alignment with the values of perseverance, leadership, and humility. Their strong connect with diverse audiences makes them ideal representatives for ‘Utkarsh SFB’ as it continues to expand its footprint and cater to a wide array of customers.

This launch marks another significant step for ‘Utkarsh SFB’ in delivering innovative, customer-centric financial solutions while reinforcing its commitment to inclusion and ethical banking practices.