NIVEA Expands Skincare Portfolio With New Soft Serum Infused Gel

 

Mumbai: 'NIVEA India' has expanded its skincare portfolio with the launch of "NIVEA Soft Gel", a next-generation hybrid moisturiser designed to combine the lightweight feel of a gel with the intensive hydration benefits of a serum. The new product targets consumers looking for high-performance skincare with a fresh, non-sticky finish.

The 'NIVEA Soft Gel' features an advanced serum-infused gel technology, which the company describes as a key differentiator from conventional moisturisers. Its ultra-light and fast-absorbing formula is designed to penetrate up to 10 layers deep into the skin* and provide up to 100 hours of hydration, while maintaining a breathable, non-sticky texture.

The formulation combines Hyaluronic Acid and Niacinamide, two widely used skincare ingredients known for their hydration and skin-barrier benefits. Hyaluronic Acid helps replenish and retain moisture, leaving the skin feeling soft and supple, while Niacinamide supports the skin barrier and helps improve texture and resilience.

According to the company, the combination of these ingredients is designed to provide visibly plumper and bouncier-looking skin. The lightweight texture spreads easily and absorbs quickly, making the product suitable for daily use across different seasons.

The launch marks another step in the evolution of the NIVEA Soft range, which has expanded from its original moisturising proposition to include products addressing multiple skincare needs.

Commenting on the launch, Geetika Mehta, Managing Director, NIVEA India, said the brand's innovation strategy focuses on reimagining its iconic products in line with changing consumer requirements. She said the evolution from the original NIVEA Soft moisturiser to NIVEA Soft UV and now NIVEA Soft Gel reflects the company's focus on combining skincare science with an enhanced sensory experience.

With the new product, NIVEA is aiming to strengthen its presence in India's growing hydration-focused skincare market. The company said the new gel format is designed to simplify everyday skincare routines by offering intensive hydration and skin-enhancing benefits in a lightweight formulation.

The launch also reflects the broader shift in consumer preferences towards skincare products that combine multiple benefits with convenient textures. Lightweight gels and serum-based formulations have gained popularity among consumers seeking effective hydration without the heaviness associated with traditional creams.

The NIVEA Soft Gel is now available across leading retail outlets and e-commerce platforms in India, making the new formulation accessible to consumers looking for a lightweight daily moisturising solution.