Radhika Apte & Mr. Charles Frump flagges off Volvo Cars' Women Car Drive under the Global "E.V.A.Initiative"

Mr. Charles Frump, Managing Director Volvo Cars India & Actress Radhika Apte Flagging off the Safety Ride

Mumbai: Mr. Charles Frump, Managing Director Volvo Cars India & Bollywood actress Radhika Apte flagged off Volvo Car India's all women drive today under the global ‘Equal Vehicles for All’ (E.V.A.) initiative to promote Gender Equality.

The rich data of over 4 decades and 40,000 investigations involving car crashes has now been provided to the world free. The E.V.A. initiative centres around safety for all and not just safety developed by testing the traditional ‘Male Crash Test Dummies’. Women have a different anatomy and hence different effects in crashes. Our cars are tested with Female Crash Test Dummies as well delivering safety for all. The seats are egonomically designed with WHIPS to reduce the whiplash risk for male and females by half. The Side Impact Protection System (SIPS) relies on an intelligent structure to boost overall safety. In fact, SIPS, together with the side-impact airbag, reduces severe chest injuries by more than 50% for all passengers.

The gender equality does not stop just at product development, it is an integral part of our corporate mission and culture. Volvo Cars is aiming at one-third of all leadership positions by 2025 to be females and has a healthy 23% women workforce.

Actress Radhika Apte & Mr. Charles Frump, Managing Director, Volvo Cars India at E.V.A. Initiative

Volvo Car India organised E.V.A. Initiative pannel discussion part of Bollywood actress Radhika Apte, Journalist Faye D’Souza, Devita Saraf - CEO of VU Technologies, sports trainer Ayesha Billimoria and shooter Heena Sidhu.

Mr. Charles Frump, Managing Director - Volvo Car India said, “We are very proud of our campaign to generate awareness about gender equality. It is something very close to our brand and the corporate mission to have atleast one-third women in all leading positions globally by 2025. We have a healthy 23% ratio of women globally and in India. Our global E.V.A initiative involves creating a Female Crash Test Dummy, therby delivering safety for all”.

Bollywood actress Radhika Apte said, “This initiative is an eye-opener on how little you consider the fact that women have a different needs, and the go to design for crash tests is a male.”