Soha Ali Khan unveiled ARTTD’INOX Festive Home-ware collection at "AD DESIGN SHOW 2019"

Mumbai: "Arttd’Inox" displayed an exclusive range of fine homeware (tableware, kitchenware, barware, serveware and much more) and kitchen designs at the show that garnered much appreciation from its patrons. The show witnessed a gamut of an audience, such as architects, designers, developers, HNI consumers and others. It attracted moguls of the industry, including both independent makers as well as established manufacturers. The gathering was addressed by JSLL CEO, Mandeep Singh, along with the ravishing Soha Ali Khan. The collection insights were given by design head, Mr. Kavi Pradeep, and Italian designer, Patrizia Guiotto.

Delighted by the product range, Soha Ali Khan said: “I am very excited to be here, and I hope "Arttd'Inox" does very well. I personally love their range of homeware and home spaces. The designs are exquisite and suitable for every home. The brand offers a wide range of exquisite kitchen designs along with a vast variety of fittings which are sublime and desirable to many. I would encourage everyone to visit their Mumbai store and visually perceive the range and integrate Arttd’Inox as an experience to cherish!”

The range exhibited by the brand was diverse and fascinating, carved by a team of global designers inspired by national and global trends. The collections, imbibing a set of cohesive, functional products, were named based on their core inspirations. The themes included Poppy Collection, Urban Horizon Collection, Padma Shvet Collection, Story of Jade collection, Aladdin Collection, Austere Collection, Arttd’Inox Essentials Collection, Dragonfly Deco Collection and Cirque Collection. Every product of the brand was painted with a stroke of art in its design. The precious stones, the pattern techniques and the intricacies, along with exceptional artistry, intrigued the audience. Each collection manifested a tailored theme, giving the products a dynamic and elegant look.

"Arttd’Inox" is ruling hearts and redefining innovation with its edgy designer range of tableware, kitchens and home décor. Highlighting the range at Arttd’Inox, Managing Director & Creative Head, JSL Lifestyle Ms. Deepika Jindal said, “Ours has been a quest for creating art for every home. For over a decade Arttd'Inox has been innovating with stainless steel, blending other materials like glass, wood and ceramic, to create a range of distinctive products. Our collections respond to the creative vision of our designers who find inspiration in global art and culture, seamlessly alchemizing the classical with contemporary.”

The brand offers varied options in homeware and home-spaces categories and comprises a comprehensive product portfolio. The homeware range provides a wide variety of tableware, kitchenware, wall décor items and much more, for purposes of both gifting and self-consumption. The home-spaces category, meanwhile, extends to a wide range of kitchen design, vanities and wardrobe solutions. The brand brings international trends and the latest designs to your doorstep.

Talking about her collection, Patrizia Guiotto said, “Arttd’Inox is a very design-conscious brand, and keeps craftsmanship as its focus. Each product of the collection is a crucial link to the collection story, indulging its patrons in a holistic experience. My collections are inspired by the things that motivate us in daily lives or are completely iconic. Stainless itself is a sustainable material reflecting classy, which could easily be spiced up by an artistic approach. Art Nouveau and Steel Velvet are among the collections that I have worked on. These collections comprise of lamps, mirrors and kitchenware to embellish each Indian home.”

Adding to the aesthetic approach of the brand, Kavi Pradeep, the head of design, said, “Each collection is designed keeping in mind certain ideas that promote a modern Indian outlook for today’s millennial or premium audience. We focus hard on the functionality of the collection with the best design sensibilities to make the product a work of art, yet completely functional. Owing to stainless properties, our products not only look extremely stunning but are also completely sustainable, making them eco-friendly while also being low maintenance. Our new collections entail a variety of products for daily use, and ensure a great experience that resonates with the brand ideologies.”

Mandeep Singh, CEO and Executive Director, JSL Lifestyle commented, “Our unique collections are inspired by the creativity and innovation of our seasoned designers. Their vision, passion and dedication facilitate the unique transformation of the material in the domestic market to make its products lifestyle-centric and uber-chic. The collection is holistic and strives to encourage the consumer by envisioning and making designs that connect and create artistic skills and stories.”

"Arttd’Inox" extends a well-balanced range for today’s women and millennials, who aspire to distinguished contemporary living given their high disposable incomes. With international persona, the brand brings a flair of inspired lifestyle to its core HNI patrons. The company further envisions growing multiple-folds in India, owing to its high business potential as an exclusive stainless steel lifestyle brand in the country.