The campaign is aimed at the Millennial audience that is now exploring traditional sarees, and yet want to add their unique stamp to it. With sarees becoming the flavor of every season, the campaign is focussed on embellishing its comfort even when worn to a Sangeet, Baraat or the wedding.
Speaking about the development, Sudarshan Santosh Budhia, Director & Owner – Julahaa Sarees commented, “At Julahaa Sarees, we believe in spotting opportunities and developing a sustainable solution for the same. In the past five years, we have worked passionately to bring ornate sarees in materials such as Art Silk, Georgettes, Linen, Chanderi, Organza and Matka Silk to special occasions, and our efforts have paid off. We have seen the same passion for good work in Parineeti. From 'Dimple Chaddha in Ladies vs. Ricky Bahl to Bindu Sankaranarayanan in Meri Pyaari Bindu and now Jiwani in Kesari', Parineeti has reinvented herself for every role. Her passion for her art is evident in the range of roles she has chosen for herself. We are very happy to welcome Parineeti aboard as the face of the brand.”
Speaking about the association, Parineeti Chopra said, “I am thrilled to be the brand ambassador of "Julahaa Sarees" and its innovative #MySareeMyWay campaign. Growing up in Ambala, I have seen the eternal grace and beauty that sarees bring. With our adaptation of authentic Indian fabrics and silhouettes, we want millennials to sport the saree as they like for there is no one way to wear it. Making the saree a fashion choice for the young is what we hope to do.’’
Bollywood actress Parineeti Chopra's Instagram post:
“Back in October for Mr. Bachchan’s Diwali party, I wore a saree for the first time at a public event and the response was, let us just say, good (blushing!) 😊 I think people who thought of me as someone who only dressed casual or sporty changed their minds. Even I did. I always had a mental block that sarees were only for moms or brides. I was wrong! Now I am so happy to convert my new found love for sarees into a professional association. I wanted to partner with someone who shared my thought of making sarees exciting for each and every girl and woman out there!!! Happy to announce that I’m the brand ambassador of @julahaasarees and an active supporter of their cool initiative #MySareeMyWay that encourages women to express themselves through their drapes.
Their exquisite range of floral sarees and my personal favorites are now available on their website for you to style your way https://julahaasarees.com/. ADD THEM TO YOUR CLOSET GIRLS!“
Campaign Teaser: https://www.youtube.com/watch?v=3IIRNWPuc3o
Campaign Video: https://www.youtube.com/watch?v=QoLyCa5V2lg
Instagram: https://www.instagram.com/p/B9dn4SKpi28/
Comments
Post a Comment