The 2021 Shopping Cart: Decoding India’s Mid-Week Shopping Spree

 

Bangalore: "Meesho", India’s fastest growing internet commerce platform has transformed its business, scaled new milestones, and penetrated deeper into the most under-served parts of the country. From launching an industry-first 0% seller commission model to enabling 17 million entrepreneurs, the company continues to bring more MSMEs and undiscovered customers from India’s far corners online, becoming the preferred e-commerce destination for the next billion users in the country.

As India’s retail industry evolves, a growing number of value-conscious online shoppers are reshaping the landscape of Indian e-commerce. Here are some of the key highlights decoding how India transacted on Meesho this year -

Bluetooth headphones, choppers & peelers topped shopping charts:
With lockdowns extending work from home and pausing socializing or dining out, Indians took matters into their own hands. Over 45 lakh Bluetooth headphones and 17 lakh choppers & peelers were sold in 2021. Sarees, Kurtis & Kurtas, and Printed Bedsheets were also among the top-5 products sold this year.

The mid-week shopping binge is real!:
Warding off midweek blues, India shopped the most on Wednesdays driven by women shoppers, as men preferred Sundays. Beating the post-lunch slump, 2 PM to 3 PM was the most preferred time to shop on Meesho through the week. While Port Blair stocked up on kitchen towels and lingerie was the most ordered product in Goa, Srinagar loved their onion hair oil and mangalsutras were a favourite in Hyderabad.

Over 71% of all new Meesho users came from India’s Tier 3+ markets:
Meesho witnessed 15x growth in direct-to-platform customers over the previous year. In 2021, 71% of all new users came from Tier 3+regions like Malkangiri - Orissa, Baikunthpur - Chhattisgarh, Munnar - Kerala, Mankachar - Assam, Khalari - Jharkhand, Lalganj - Uttar Pradesh, and Mahua - Bihar.

Meesho Sellers saved over INR 2 billion in commissions:
While sellers ensure customers have affordable access to their most-loved products, Meesho helped them scale their online business by announcing an industry-first 0% commission model in July 2021. As a result, sellers saved over INR 2 billion in just 5 months. Meesho saw its seller base grow to 4 lakh in 2021, with the highest participation coming from Gujarat, Delhi, Rajasthan, Uttar Pradesh, and Maharashtra.

17 Million Meesho entrepreneurs fulfill the growing demand in tier 2+ markets:
Meesho entrepreneurs are playing a key role in bringing the next billion users online. With over 70% coming from Tier 2+ markets like Dimapur, Faizabad, and Haldwani, they are actively bridging the digital gap, fulfilling the demand for high-demand products like apparel, personal care, kitchen, and home decor.

Meesho became the ‘Most Downloaded E-commerce App globally:
Meesho was the only Indian company and e-commerce platform to feature amongst the top-10 most downloaded non-gaming apps across the world, according to a Sensor Tower report. This year, Meesho clocked over 88.5 million downloads from August - December 2021, surpassing all other e-commerce players in the country.

Through the course of the next year, the company will continue to fuel the discoverability of hyperlocal businesses and products, make e-commerce accessible to value-conscious customers and innovate to become the preferred e-commerce destination for the next billion users in the country. Meesho now aims to reach 100 million monthly transacting users by December 2022 and increase its roster to over 50 million products.