"Tata Neu" pulls together varied offerings, leveraging the power of several consumer brands of the 'Tata Group' to give a superior experience, ranging from fashion to finance, gadgets to grocery, hotels to health, and tech to travel. Tata Neu is a one-stop shop for all consumer needs. UPI, bill payments, loans, and insurance are among the financial services provided by the super-app.
With its robust yet simple rewards program, NeuPass, Tata Neu provides great value to its customers. Every time members shop, dine, or travel with Tata Neu, they earn 5% NeuCoins or more. One NeuCoin equals one dollar, and consumers have complete freedom to earn NeuCoins in any category and spend them in any category. Free delivery, unique deals, a built-in credit line, early access to product releases, and brand-specific perks will all be available to NeuPass members.
"The Tata Group is focused on changing enterprises for the digital age, and in the consumer context, bringing them together into a unified platform that enables an omnichannel experience," stated N Chandrasekaran, Chairman, Tata Sons, at the introduction of Tata Neu. We want to make the life of Indian consumers easier with Tata Neu. The power of choice, a seamless experience, and loyalty will be at the heart of Tata Neu, which will provide Indian consumers with a compelling One Tata experience."
"The journey of Tata Neu has begun with a collective customer base of 120 million users, 2,500 offline locations, and an 80 million app footprint across our digital assets," stated Pratik Pal, CEO of Tata Digital. Electronics, fashion, travel, hospitality, grocery, pharmacy, and financial services are just a few of our category-leading consumer brands. We believe that by partnering with Tata Neu, we would be able to establish a unique consumer platform."
"Over the next decade, the Indian digital ecosystem is set to explode, with fundamentally different consumption habits and behaviour in every category." We will see unprecedented levels of digital transformation, with the customer playing a major role. "By pioneering new business models and offering innovative solutions to the market, we are deeply dedicated to participating in and defining that shift," said Mukesh Bansal, President of Tata Digital.
The super-app has one of the most extensive products and service offerings in the Indian market. AirAsia India, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1mg, Tata CLiQ, Tata Play, and Westside are among the brands that call Tata Neu home. As additional businesses and categories join the app, it will continue to expand. The Tata Neu app is available for download on Android and iOS devices, as well as on TataDigital.com.
Comments
Post a Comment