Karcher India rolls out ‘Har Din Diwali’ Campaign

 

Noida: Now, say goodbye to the frenzy of cleaning just before ‘Diwali’. "Karcher India" presents a range of solutions, which are extremely convenient to use and clean every single nook and corner of the house. The Germany - headquartered innovator of cleaning solutions 'Karcher' has recently launched a campaign with the theme - Make every day your Diwali with 'Karcher Cleaning Solutions', to increase awareness about the innovative solutions it offers for the Indian consumer.

“Diwali is a festival which has a lot of emotions associated with it – joy, love, sharing – and the spirit is fueled by making the house spic and span. We have consciously chosen this theme – ‘Make every day your Diwali’ with Karcher Cleaning Solutions – as with easy-to-use solutions people might not have to wait for Diwali to completely clean their houses, and the joy and satisfaction of seeing a truly clean home should not be just around Diwali times. We are trying to make life simpler, and make a difference,” says Mr. Jatinder Kaul, Managing Director - Karcher India.

The company has initiated various sharp-shooting marketing activities to reach out to potential consumers using diverse channels. To promote the solutions in gated societies, Karcher India has collaborated with MyGate App. More than 16 million people in India live in gated communities, and this figure is expected to double in the next 10 years.

'Karcher India' launched a Phygital campaign in large and premium societies within a 10km radius of the Karcher Center, Noida. Two societies with over 500 apartments were chosen for the activities. MyGate platform facilitated the interaction with potential customers, both online and offline. Messages were broadcast through the internal digital communication channels on the platform.

The on-ground activities demonstrated all the solutions including pressure washers, floor cleaners, steam cleaners, window vacuums, and more.

Besides launching Phygital campaigns, Karcher India has also launched its array of solutions with a giant hoarding at Sector 62, Noida which is about 600 meters away from the Karcher Center with the aim to route traffic there.

'Karcher India' is also active on social media through ad bursts and Geo-targeted ads, for various customer cohorts, which is gaining traction. One of the recent campaigns is targeting the wedding segment, the solutions play a great role in keeping the house clean without actually putting the pressure on individuals to maintain cleanliness.

The company has also done interesting installations in lifts in strategic societies.