Mumbai: "UnCrave", the plant-based meat brand by 'Licious', unveiled popular comic, Actor, and Musician Vir Das as its Brand Ambassador. 'UnCrave' understands how meat-lovers feel without meat and fulfills this gap with the most meat-like, vegetarian solution through its plant protein-based meat products. With the launch of the third product by the brand - the UnCrave Mutt~n Galouti Kebab - UnCrave is strengthening the present seekh kebab range that includes Chick~n and Mutt~n seekh kebabs.
Telling us more about the collaboration, Simeran Bhasin, Business Head, UnCrave said, “Two years of R&D into the space, combined with a deep understanding of meat-lovers preferences have resulted in UnCrave - the meatiest, tastiest and the most wholesome plant-based meat alternative. 'UnCrave' is a light-hearted, animated, and highly expressive brand, much like Vir's brand of humour; hence this collaboration was meant to be. We are very excited to introduce the category to the country and provide another way to satiate their meaty cravings.”
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| (Simeran Bhasin, Business Head, UnCrave with Actor Vir Das, Brand Ambassador of UnCrave) |
Talking about his association with UnCrave, a much-enthused Vir Das said, “I am a hardcore meat-lover, and the very idea of no meat on some days is not an idea in my head. So, the association between UnCrave and me is like… like me and funny - it’s simply meant to be! I am all for the idea of having meat whenever one craves it, and if, for any reason, you can’t eat meat then there’s always UnCrave - the answer to your cravings, the closest alternative possible, and yet the tastiest and meatiest!”
"UnCrave" offers a meaty and delicious experience synonymous with its watchword - #NoMoreMissingMeat; aptly brought alive by Vir Das in the new campaign. Meat-lovers would never have to live through tough moments of craving meat on meatless days, as now they can simply give in to their cravings - or UnCrave; by digging into delectable Chick~n and Mutt~n Seekh Kebabs, and Mutt~n Galouti Kebabs. #NoMoreMissingMeat is indeed a reality and a tasty, juicy one at that! The delicious UnCrave range offers ready-to-cook, plant-based meat dishes, which have high protein, dietary fibers, and no trans-fat, or other artificial preservatives.
Watch the first film of the campaign on the UnCrave Insta page here: https://www.instagram.com/p/CoWbI2kpZWI/
and get a fix for your meatless cravings here: https://www.licious.in/
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