Mumbai: "UnCrave", the plant-based meat brand by 'Licious', unveiled popular comic, Actor, and Musician Vir Das as its Brand Ambassador. 'UnCrave' understands how meat-lovers feel without meat and fulfills this gap with the most meat-like, vegetarian solution through its plant protein-based meat products. With the launch of the third product by the brand - the UnCrave Mutt~n Galouti Kebab - UnCrave is strengthening the present seekh kebab range that includes Chick~n and Mutt~n seekh kebabs.
Telling us more about the collaboration, Simeran Bhasin, Business Head, UnCrave said, “Two years of R&D into the space, combined with a deep understanding of meat-lovers preferences have resulted in UnCrave - the meatiest, tastiest and the most wholesome plant-based meat alternative. 'UnCrave' is a light-hearted, animated, and highly expressive brand, much like Vir's brand of humour; hence this collaboration was meant to be. We are very excited to introduce the category to the country and provide another way to satiate their meaty cravings.”
(Simeran Bhasin, Business Head, UnCrave with Actor Vir Das, Brand Ambassador of UnCrave)
Talking about his association with UnCrave, a much-enthused Vir Das said, “I am a hardcore meat-lover, and the very idea of no meat on some days is not an idea in my head. So, the association between UnCrave and me is like… like me and funny - it’s simply meant to be! I am all for the idea of having meat whenever one craves it, and if, for any reason, you can’t eat meat then there’s always UnCrave - the answer to your cravings, the closest alternative possible, and yet the tastiest and meatiest!”
"UnCrave" offers a meaty and delicious experience synonymous with its watchword - #NoMoreMissingMeat; aptly brought alive by Vir Das in the new campaign. Meat-lovers would never have to live through tough moments of craving meat on meatless days, as now they can simply give in to their cravings - or UnCrave; by digging into delectable Chick~n and Mutt~n Seekh Kebabs, and Mutt~n Galouti Kebabs. #NoMoreMissingMeat is indeed a reality and a tasty, juicy one at that! The delicious UnCrave range offers ready-to-cook, plant-based meat dishes, which have high protein, dietary fibers, and no trans-fat, or other artificial preservatives.
Watch the first film of the campaign on the UnCrave Insta page here: https://www.instagram.com/p/CoWbI2kpZWI/
and get a fix for your meatless cravings here: https://www.licious.in/
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