Rohan Bopanna and Gul Panag Unveil ASICS' Exclusive Merchandise for Tata Mumbai Marathon

 

Mumbai: “ASICS”, the renowned Japanese sportswear brand, has unveiled its exclusive merchandise for the highly esteemed “Tata Mumbai Marathon 2024”. The launch event, held at the ‘ASICS store’ on Linking Road in Mumbai, featured ASICS Brand Athlete Mr. Rohan Bopanna and actress-cum-avid runner Ms. Gul Panag as they introduced the new collection.

The vibrant design of ASICS' latest collection encapsulates a compelling narrative of vitality, tenacity, and a profound love for running. The Limited Edition “Gel Kayano™ 30” shoes exhibit a distinctive blend of colors such as Electric Blue/Aquarium for Men and White Sun Coral for Women, catering to both male and female runners.

The specially crafted ‘GEL-KAYANOTM 30’ running shoe proudly displays "Mumbai 2024" on the side, emphasizing maximum comfort and style that resonates with Mumbai's rich and colorful culture. Boasting advanced features like a 4D Guidance System for stability and FF BLASTTM PLUS ECO cushioning for softness, these shoes are designed to invigorate every stride of a runner's journey.

The limited-edition race day t-shirt features a circular pattern symbolizing unity through the "Enso" motif from Japanese traditions. Crafted in seven symbolic colors representing various facets of life, the collection aims to unite all marathon participants in harmonious cooperation towards a shared goal. Both the t-shirt and shoes encapsulate the essence of Mumbai, forging a strong connection with participants in the 'Tata Mumbai Marathon 2024'.

Mr. Rajat Khurana, Managing Director of ASICS India and South Asia, expressed his delight, stating, "We are thrilled to have Mr. Rohan Bopanna and Ms. Gul Panag on board for the unveiling of our official merchandise for the Tata Mumbai Marathon 2024. Inspired by the dynamic energy of this city and event, our objective is to create apparel that empowers athletes at every skill level to unlock their full potential. This collection reflects our commitment to helping individuals achieve their athletic goals."

Commenting on the event, ASICS Brand Athlete Rohan Bopanna remarked, "Being a Brand Athlete for ASICS India, I am pleased to be part of this special day, unveiling the official merchandise for the Tata Mumbai Marathon 2024. As an athlete, I believe having innovatively designed gear that seamlessly blends style with high performance is paramount. These specially crafted 'GEL-KAYANOTM 30' shoes and t-shirt perfectly capture the vibrant energy of the city.”

Mr. Anil Singh, Managing Director of Procam International, acknowledged ASICS as a longstanding partner of the Tata Mumbai Marathon and the Procam Family. He commended ASICS for consistently setting new benchmarks with top-of-the-line event merchandise, eagerly anticipated by participants. As the 19th edition of the Tata Mumbai Marathon approaches, Singh highlighted the event's essence, filled with inspiration, determination, and the beating heart of India in every step with the hashtag #HarDilMumbai.

Scheduled for Sunday, 21st January, the ‘TATA Mumbai Marathon 2024’, a World Athletics Gold Label Road Race, will kick off from the historic Chhatrapati Shivaji Terminal.