Produced by Chrome Pictures, the campaign showcases banter-filled interactions between Kapil Dev and Jasprit Bumrah, highlighting the advantages of enjoying the TATA IPL on JioCinema's connected TV platform. The films humorously depict the transition from traditional mobile viewing to the immersive experience offered by Connected TV, emphasizing features such as 4K streaming, customizable camera angles, and key moments.
With India's growing preference for connected TV, evidenced by the significant increase in viewership numbers, JioCinema aims to cater to this expanding segment of digital viewers. The campaign underscores the platform's commitment to providing cricket fans with a premium viewing experience on the big screen, while retaining the convenience and flexibility of mobile streaming.
The upcoming season of 'TATA IPL 2024' will kick off on JioCinema with the clash between MS Dhoni’s Chennai Super Kings and Royal Challengers Bangalore on March 22, 2024. Viewers can anticipate free access to the tournament in 4K across 12 languages, along with interactive features like multi-cam options and the popular contest 'Jeeto Dhan Dhana Dhan'.
‘JioCinema’ invites fans to embrace the new era of TV viewing with its innovative offerings, encouraging them to download the app for seamless access to their favorite sports content. For the latest updates, news, scores, and videos, viewers can connect with 'JioCinema' and 'Sports18' across various social media platforms.
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