Seagram's 100 Pipers Glassware Campaign Aims to Inspire Contributions to Eradicate Corneal Blindness in India

 

National: "Seagram’s 100 Pipers Glassware" Play for a Cause initiative is dedicated to raising awareness about eye donation and its potential to eliminate corneal blindness in India. Supported by prominent figures like Bhumi Pednekar, Harmanpreet Kaur, Randeep Hooda, Dia Mirza, and others, the campaign aims to inspire individuals to learn more about the cause and contribute towards solving this critical issue.

Corneal blindness affects approximately 1.5 million people in India, with 40 thousand new cases reported annually. Despite the potential for sight restoration through corneal transplantation, the availability of donor eyes remains significantly lower than the demand. The 'Play for a Cause' campaign seeks to address this gap by increasing awareness and encouraging more people to become eye donors.

Partnering with Mohan Foundation, an NGO specializing in organ donation for the past 25 years, Seagram's 100 Pipers Glassware aims to drive awareness and intent towards eye donation. Individuals inspired by the campaign can visit Mohan Foundation's page to learn more about the process of becoming eye donors.

India’s iconic rock band, Parikrama, has pledged to be organ donors and supports the initiative by performing live events across various cities, spreading awareness through their music.

Over the years, Seagram’s 100 Pipers Glassware has supported various social causes, including fundraising for natural disaster relief, aiding in disaster relief efforts, providing food for the underprivileged, and tree plantation drives.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, emphasized the brand's commitment to creating a positive impact on society through initiatives like Play for a Cause.

Brand Ambassador Bhumi Pednekar expressed her dedication to fostering positive transformation and contributing to the greater good through her involvement in the initiative.

Randeep Hooda, Harmanpreet Kaur, and Dia Mirza also shared their commitment to raising awareness and advocating for a future where corneal blindness is eradicated in India.

Pallavi Kumar, Executive Director of MOHAN Foundation, highlighted the power of music in inspiring individuals to pledge as donors and become part of the movement dedicated to eliminating corneal blindness.