The campaign features two playful ad films that beautifully depict how Frooti seamlessly integrates fun into the lives of consumers. The first ad film, titled "Too much fun", showcases Alia Bhatt surrounded by adorable miniature friends from the Frooti world, all craving a sip of the delightful beverage. The second film portrays Alia turning a moment of boredom into mischief with a sip of Frooti, highlighting the brand's mini Rs. 5 pack as "Choti Frooti, Bada Fun".
The Frooti campaign has been launched across various platforms, including TV, OTT, Digital, and Outdoor, coinciding with the start of the IPL. By leveraging major events, the brand aims to maximize reach and visibility.
Ankit Kapoor, Head of Marketing and Head of International Business at Parle Agro, emphasized that Frooti is not just a beverage but a trigger for innocent mischief and fun. The campaign aims to continuously spark moments of joy in consumers' lives, leveraging Alia Bhatt's energy and charm to resonate with the audience.
Nadia Chauhan, Joint Managing Director of Parle Agro, highlighted the company's legacy of innovation and disruption in the beverage industry. The summer campaign featuring Alia Bhatt represents a movement of joy and refreshment, symbolizing Frooti's potential and Parle Agro's commitment to setting new standards for innovation and quality.
With its irresistible mix of sweet and tangy flavor, Frooti aims to be the catalyst for moments of fun and boundless enjoyment as consumers gear up for the mango season.
You can watch Frooti's new ad films here:
Too much fun
Choti Frooti, Bada Fun
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