With "Dish TV Smart+", all Dish TV and D2H customers, including new and existing subscribers, can enjoy popular OTT apps in addition to their chosen TV subscription pack. This ecosystem enables entertainment across multiple devices, including traditional set-top boxes, smart devices, and smart Android set-top boxes. Dish TV is collaborating with leading TV and mobile original equipment manufacturers (OEMs) to integrate their services, enriching the overall user experience.
Manoj Dobhal, CEO of Dish TV India Limited, commented on this new offering, saying, "Since its inception, Dish TV has transformed the entertainment consumption landscape. With this new proposition, we are setting a new standard for immersive and accessible entertainment experiences. The launch of 'Dish TV Smart+' represents more than just a new service; it embodies our vision to redefine entertainment consumption in India. We aim to offer a holistic and complete entertainment solution, reaffirming the importance of both traditional television and OTT platforms in today's age".
Dish TV's focus on customer satisfaction drives every aspect of "Dish TV Smart+", ensuring unparalleled access to entertainment and catering to the diverse needs of a modern Indian family. The service also underlines the company's motto, "Naye Bharat Ka Smart Connection".
To effectively communicate this proposition, Dish TV has launched a comprehensive marketing campaign across various channels, including Television, Digital, Print, and Corporate outreach. The campaign is designed to amplify the message of entertainment accessibility on any screen, anywhere.
For existing subscribers, 'Dish TV' is leveraging its channels through push notifications, in-app notifications, and emailers, while new customers are targeted through TV and digital channels for widespread visibility.
Sukhpreet Singh, Corporate Head of Marketing, Dish TV & Watcho, added, "With 'Dish TV Smart+', we are leading a paradigm shift in entertainment consumption. Our multi-channel marketing approach reflects our commitment to engaging with consumers and ensuring broad awareness and adoption. Customer satisfaction is at the heart of our strategy, and we are dedicated to delivering unparalleled entertainment experiences that meet diverse preferences and lifestyles".
Dish TV's transition from a traditional DTH operator to a comprehensive entertainment provider underscores its commitment to innovation and meeting evolving consumer preferences. By prioritizing customer needs and forming strategic collaborations, Dish TV sets the stage for future innovations, enhancing the entertainment experience for millions of households nationwide, and creating a new standard for entertainment delivery in India.
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