Media Expo Mumbai 2024: Unveiling Innovations in Printing and Signage Technology

 

Mumbai: "The Media Expo Mumbai 2024" has kicked off, showcasing a plethora of new products and innovations across categories such as printing equipment, digital signage, signage solutions, retail displays, and more. This year’s edition was inaugurated by several industry dignitaries, including:

1. Mr. Pawan Bansal, Chairman, Indian Outdoor Advertising Association
2. Mr. Phil Wild, CEO, Metamark (UK)
3. Mr. Praveen K Vadhera, CEO, Indian Outdoor Advertising Association
4. Mr. Krishna Iyer, Director, Marketing, Mullen Lowe Lintas Group
5. Mr. Jahan Mehta, Chief Growth Officer, OAP India
6. Mr. Smarth Bansal, General Manager – Brand/Product Management
7. Mr. Winston Pereira, Executive Director, Messe Frankfurt Trade Fairs India Pvt Ltd.

Key Highlights:

Chief guest Mr. Pawan Bansal emphasized the robust growth of the out-of-home advertising industry in India, which is currently valued at around Rs. 4500 crores and contributes 4% to total ad expenditure. He highlighted the significance of the Media Expo in promoting sustainable advertising practices, which are crucial for the industry's future.

The first day saw numerous product launches from leading companies such as Canopus Imaging Systems India Pvt Ltd, Raj Incorporated, Teckwin Sign Solutions Pvt Ltd, Dmark Lasers India Pvt Ltd, Govind International, Nucleus Graphics, and Apsom Technologies India Pvt Ltd. The exhibition features over 150 exhibitors, including notable names like Navakar Ent, Colorjet, Super Us Systems, Nuclear, Mistry Sign, HP, Subh Plastics, Epson, Arihant Uniglobe, ADS LED, Bharti Creations, and many others, displaying the latest advancements in printing and signage technology.

Statements from Industry Leaders:

Mr. Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holdings Ltd, remarked on the promising growth of India’s branding, advertising, and media industry. He highlighted Media Expo’s role in fostering innovation and entrepreneurship within the media industry by providing a platform for industry players to showcase their latest technologies and expand their business networks.

Knowledge Sharing and Sustainability Focus:

The expo is also hosting several knowledge-sharing sessions aimed at helping attendees scale their businesses and implement sustainable practices. A notable panel discussion on "Marching towards Sustainability" provided insights into integrating eco-friendly processes within the media segment.

Supported by prestigious industry associations such as the Delhi Printers’ Association (DPA), Lucknow Printers' Association, and Offset Printers’ Association (OPA), Media Expo Mumbai 2024 promises to be a pivotal event for the industry. The three-day exhibition, starting today, will run until May 11, 2024.