Bollywood actress Kriti Sanon introduces Fujifilm 'instax mini SE™' in India

 

Mumbai: “FUJIFILM India”, a leader in imaging and photography solutions, has launched its newest instant camera, the “Instax Mini SE™”, adding another exciting product to its Instax™ mini series. The launch event, held in Mumbai, was graced by Bollywood star and FUJIFILM India Instax™ Brand Ambassador Kriti Sanon, Mr. Koji Wada, Managing Director of FUJIFILM India, and Mr. Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business at FUJIFILM India.

The Instax™ series, first introduced in 1998 with the Instax Mini 10™, quickly became popular for its credit card-sized instant photos. Over the years, the series has expanded to include various formats such as “mini”, “WIDE”, and “SQUARE”, appealing to a wide range of photography enthusiasts and casual users alike. The Instax™ cameras are known for their vibrant prints, ease of use, and stylish designs.

Kriti Sanon's role as brand ambassador adds fresh energy to the Instax family. Her vibrant persona and style resonate with the target audience, making her an ideal fit to promote the new Instax Mini SE™. Expressing her excitement, Kriti said, "I am thrilled to be a part of the Instax family. The Instax Mini SE™ is not just a camera; it's a way to create and cherish memories instantly. I love how it combines style and functionality, making it the perfect accessory for any occasion."

The 'Instax Mini SE™' caters to modern consumers with its instant prints and enhanced features, including brightness control and a sleek design. It will be available in green, blue, pink, purple, and light gray colors in combo packs of 10 and 40 shots. The “Mini SE Fun Pack” with 10 shots is priced at Rs. 8,499/- and the “Mini SE Joy Pack” with 40 shots is priced at Rs. 9,999/-. The camera offers instant creativity with Fujifilm Instax™ “mini” format films, a 0.4x viewfinder, a 60 mm focal length lens, a 1/60-second shutter speed, and manual exposure control.

Mr. Koji Wada, Managing Director of FUJIFILM India, commented, "At FUJIFILM India, our constant endeavor is to stand in line with our Group Purpose of ‘Giving Our World More Smiles’. The addition to the Instax product line and the collaboration with Kriti Sanon marks an exciting chapter for Instax."

Mr. Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business at FUJIFILM India, added, "The Instax Mini SE™ embodies our commitment to innovation and style. Kriti's enthusiasm for capturing life's moments mirrors our own, and her endorsement will undoubtedly enhance the appeal of the Instax Mini SE™ to a broader audience."

FUJIFILM India's Instax Mini SE™ will be available across 1,500 retail stores and online at www.instax.in from 10th July, starting from Rs. 8,499/- for the 10-shot combo pack. Consumers can check retail outlet locations at www.instax.in/apps/where-to-buy.

The launch of the ‘Instax Mini SE™’ is set to revolutionize the instant camera market, combining innovative technology with stylish aesthetics to offer consumers a unique way to capture and cherish their special moments.