McDowell’s & Co Elevates Spirits with New X Series of Premium Vodka, Rum, and Gin

 

Mumbai: “McDowell’s & Co.”, one of India's most iconic brands, is embracing a new era with the launch of its “X Series”— a vibrant and modern range of spirits that taps into the growing desire for premium and experimental drinking experiences in India. This reinvention comes as part of the brand’s recognition of changing consumer preferences, especially among Gen Z, millennials, and the rising Middle India, who are moving beyond traditional whisky and embracing cocktail culture.

The ‘X Series by McDowell’s & Co.’ offers a wide variety of drinks, including vodka, gin, citron rum, and dark rum, each crafted with a blend of Indian ingredients and globally sourced flavors. This new range marks a shift towards more sophisticated drinking experiences and redefines how socializing and celebrations can be enjoyed with unique, flavorful drinks.

At the launch event, Varun Koorichh, Vice President and Portfolio Head of Marketing at Diageo India, emphasized McDowell’s legacy of quality and innovation, noting that the 'X Series' reflects modern consumer desires for better drinking experiences. He pointed out that experimentation is at the core of this new portfolio, which elevates the art of mixability and cocktail culture for consumers eager to explore new flavors and enjoy unique social moments.

The X Series Variants:
Vodka: A single-grain vodka that undergoes triple distillation with charcoal filtration, ensuring a silky texture and crisp finish.
Dry Gin: Blended with natural Brazilian citrus and juniper, it offers a refreshing, zesty flavor.
Citron Rum: A fusion of French lemon and lime flavors with white Indian rum, providing a sweet and refreshing citrus experience.
Dark Rum: A distinctive mix of Jamaican and Indian rums, with hints of vanilla, dry fruits, and jaggery for a rich and warm finish.

“McDowell’s & Co.”, with its 125-year-old legacy, continues to innovate for the new generation of drinkers. The X Series aims to elevate social gatherings, offering new moments of connection and celebration with its bold and versatile flavors, marking a departure from the ordinary.