The co-branded credit card will come with several benefits, such as accelerated reward points, no-cost EMI options, and discounts at top merchants. By combining RBL Bank’s strong presence in the credit card space with DMI's vast network and expertise in digital financial inclusion, this initiative is designed to make financial products more accessible to a broader segment of India's population.
Partnership:
1. Expanding Access: The partnership aims to offer credit cards to underserved customers across India, leveraging DMI’s extensive 25 million customer base and RBL's expertise in the credit card segment.
2. Customer-Centric Features: The card will feature spend-driven benefits and offer financial flexibility with no-cost EMIs and merchant discounts.
3. Financial Inclusion: By targeting customers in underserved regions, this initiative will enhance financial inclusion and provide sustainable credit solutions to millions of Indians.
Bikram Singh Yadav, Head of Credit Cards at RBL Bank, said, “With over 5.3 million cards in force, RBL Bank's alliance with DMI Finance allows us to scale and reach untapped markets. We are committed to providing value-centric products with a seamless digital onboarding experience”.
Shivashish Chatterjee, Co-founder of DMI Group, highlighted the significance of this partnership, stating, “Our pan-India presence covering over 95% of pin codes, combined with RBL Bank's credit card expertise, offers a unique opportunity to provide underserved communities with access to credit”.
This collaboration between RBL Bank and DMI Finance is expected to deepen access to sustainable credit and enable economic mobility for millions of Indians across the country, furthering the mission of financial inclusion.
Comments
Post a Comment