CaratLane Reaches 300 Stores, Nancy Tyagi Leads Inauguration

 

Mumbai: "CaratLane", India's leading omni-channel jewellery brand, achieved a major milestone with the opening of its 300th store in Malad, Mumbai, just in time for Dhanteras. The store was inaugurated by fashion designer and content creator Nancy Tyagi, who is also the face of the brand’s #WearYourWins campaign. The ribbon-cutting event, held in the presence of loyal customers, was followed by a coal-breaking ceremony—a traditional ritual marking the beginning of prosperous times.

With this opening, CaratLane's reach now spans 130 cities across India with a robust 370,000 square feet of retail space. The new store in Malad, at 900 square feet, offers a unique shopping experience with over 1,500 stunning designs, seamless omni-channel services, and personalized touches like instant engraving, ear piercing, and ready-made larger ring sizes.

'CaratLane' has successfully expanded its footprint into Tier 3 cities, with more than 55 stores in locations such as Dimapur, Pathankot, and Attapur, making beautiful jewellery accessible to more regions across the country.

CEO Saumen Bhaumik expressed pride in this accomplishment, particularly on the auspicious occasion of Karva Chauth. He highlighted CaratLane’s rapid growth with 12 new stores opened during Navratri, bringing high-quality, affordable jewellery closer to women across India. Additionally, 'CaratLane' is embarking on its international journey, with the launch of its first U.S. store in New Jersey.

CaratLane’s diverse product offerings include both studded and non-studded jewellery, with popular collections like Butterfly, Aaranya, and Ombre. Through unique IP collaborations, the brand also presents nostalgic collections inspired by Disney, Harry Potter, and Minions. Recently, CaratLane introduced 22KT gold everyday wear jewellery for the festive season, adding a contemporary twist to traditional designs.

With over 7,000 designs to choose from, CaratLane is a one-stop destination for all ages and styles. Over 4,000 designs are currently available on special festive offers, making this season an exciting time for jewellery enthusiasts.