As part of its vision to evolve into a digital-first, data-driven organization, TCPL has implemented Salesforce Sales Cloud, Service Cloud, Platform, and Mulesoft. These technologies enable TCPL to streamline data integration and manage its extensive retail network, which spans over 1.63 million outlets. Mulesoft, in particular, plays a key role in simplifying large-scale data integration while ensuring stability and performance.
Salesforce’s AI and data management tools have been instrumental in accelerating TCPL’s transformation. The new GTM platform was deployed across over 3,000 distributors in just four months, with up to 200 distributors onboarded in a single day. This level of scalability has reduced onboarding time for distributors from over a week to just 45 minutes, and new retailers can now place orders in under two minutes. The platform also provides real-time market intelligence and insights into distributor sales and retail activity via Salesforce Customer 360.
Arundhati Bhattacharya, Chairperson and CEO of Salesforce India, highlighted the importance of the collaboration, stating, “We are excited to partner with Tata Consumer Products in their digital transformation journey. Salesforce’s AI-driven solutions are poised to drive business success and customer satisfaction for TCPL”.
Sunil Pound's, CEO and Managing Director of TCPL, emphasized that digital transformation is a critical part of TCPL’s growth strategy, adding, "Our partnership with Salesforce has enhanced our digital capabilities, enabling us to align operations with rapidly changing market dynamics. The swift deployment of this platform is unprecedented in the industry."
This collaboration underscores Salesforce's commitment to delivering intuitive, scalable, AI-powered solutions for business success.
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