Streax Professional Shines at Professional Beauty India 2024, Showcasing Latest Haircare Innovations

 

Mumbai: “Streax Professional”, a leading name in the salon products industry, made a grand impact at the 'Professional Beauty India 2024' event held at the Bombay Exhibition Centre in Goregaon East on 30th September and 1st October 2024. The event provided a platform for beauty industry professionals, brands, and enthusiasts to explore the latest trends and innovations.

Product Launches and Innovations ‘Streax Professional’ unveiled its latest innovations, including the ‘Huemagic No-Ammonia Hair Colour’ and ‘Argan Secrets High Lift Shades’. These products reflect the brand’s dedication to meeting the evolving needs of salon professionals and their clients, offering breakthrough formulas and high-quality results.

@Streax Professional's product launch moment

Engaging Experiences and Demos Rochelle Chhabra, Head of Streax Professional, highlighted the brand’s immersive presence at the event: "Streax Professional captivated the audience with engaging booths, dynamic live demonstrations, and stunning ramp shows inspired by our Spectrum Collection 2024". Attendees were particularly excited about Huemagic, which brings ammonia-free coloring to the forefront of salon haircare.

Inspiring Hair Trends The event was packed with live demonstrations, including innovative haircut and styling sessions led by Shirin Merchant, Streax Professional's Technical Ambassador, and Heena Dalvi, Deputy General Manager of Technical Education. Attendees witnessed international haircare trends seamlessly adapted to Indian preferences, such as Vintage Wave Upstyles and Cornrow with Hollywood Waves.

Ramp Shows ‘Streax Professional’ models showcased stunning hairstyles, including beachy waves, high ponytails, and high-volume blown hair, all crafted using the brand’s latest products. The versatility of Streax Professional's offerings was evident in the variety of creative styles presented.

Ramp Show

Building on Success Priyanka Puri, Senior Vice President of Marketing at Streax Professional, expressed pride in the brand's ongoing success: "Streax Professional stands as a trendsetter, combining international styles with a deep understanding of Indian hair. Our bespoke collections, tailored to the salon community, have resonated strongly in Mumbai, empowering professionals to elevate their services."

Streax Professional’s presence at 'Professional Beauty India 2024' reinforced its commitment to driving innovation in the haircare sector while bridging global trends with local expertise.