Mumbai: "Pepperfry", India’s leading e-commerce platform for furniture and home goods, has released its much-anticipated Home Report Card ‘Rewind 2024’, offering key insights into consumer preferences and evolving home design trends. The report highlights a growing demand for personalized, aesthetic, and space-efficient solutions, reflecting how Indians are reimagining their living spaces.
Pepperfry’s comprehensive analysis, covering January to December 2024, reveals major shifts in furniture and home décor preferences:
Multi-functional furniture is in high demand.
Aesthetic home makeovers are a top priority.
Space-saving solutions are shaping urban homes.
Most Popular Products of 2024:
- Sofa cum beds & folding dining tables – ideal for compact spaces.
- Wall décor & abstract carpets – enhancing aesthetics.
- Matte finish serveware – a favorite for modern kitchens.
- Hydraulic beds – combining storage with style.
Ashish Shah, CEO of Pepperfry, stated: "The Home Report Card ‘Rewind 2024’ provides a clear picture of India’s changing furniture and home goods landscape. Consumers are gravitating towards multi-functional and smart designs, reflecting their desire for stylish yet space-efficient living. We are excited to be at the heart of this transformation, continuously innovating to meet evolving demands. Our commitment to delivering an unmatched customer experience remains stronger than ever."
A key highlight of the report is the surge in demand from non-metro cities, which accounted for 40% of new customer acquisitions in 2024. Cities such as Goa, Nagpur, Kochi, Vadodara, Bhopal, and Lucknow have witnessed a notable increase in furniture and home décor purchases.
To meet this demand, Pepperfry is expanding its reach with:
- New store openings in emerging markets.
- Enhanced last-mile delivery for faster service.
- Omnichannel services combining online and offline convenience.
The adoption of sustainable furniture has been a defining trend in 2024:
- Kerala and Himachal Pradesh lead in bamboo furniture and upcycled décor.
- In metro cities like Mumbai, 35% of sales now come from space-efficient solutions like sofa cum beds.
Pepperfry’s innovative omnichannel approach is proving to be a game-changer:
- 135+ stores across 80+ cities.
- 70%+ footfall-to-purchase conversion rate.
- In-store order values are 3x higher than online orders.
The introduction of Assisted Buying in 2024 has further enhanced the customer experience, allowing buyers to make informed decisions with expert guidance.
Fun Consumer Insights from 2024:
- Diwali saw a 150% surge in lighting and décor sales.
- Bengaluru emerged as India’s late-night shopping capital.
- Ahmedabad outpaced Goa in barware purchases, buying 20% more!
With 1 lakh+ listings, 1,000+ brands, and a strong omnichannel presence, Pepperfry continues to lead the industry. As home design trends evolve, the brand remains committed to innovation, quality, and customer-centric solutions, shaping India’s homes for the future.
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