Since entering the Indian market in 2019, 'Blue Dragon' has built a strong distribution network, adapting its offerings to suit local consumer preferences. Now, with a solid foundation in place, the brand is scaling up its presence, engaging directly with consumers, and meeting India’s growing demand for premium Asian flavours.
'Blue Dragon' offers a carefully curated range of authentic and premium products, making it easier than ever for Indian consumers to enjoy restaurant-quality Asian meals at home. The lineup includes:
- Instant Cup Noodles (6 Unique Variants) – Ready in 3 minutes, delivering bold, flavorful experiences.
- Tom Yum Series – Includes Tom Yum Paste, Meal Kits, Soup Kits, and Noodle Cups, catering to different cooking preferences.
- Noodle & Curry Kits – Hassle-free solutions for making authentic Thai curries and Asian noodle dishes.
- Dry Noodles – Traditional Thai-imported noodles with authentic texture and flavor.
- Savory Sauces & Curry Pastes – Perfectly crafted to elevate home-cooked meals.
- Coconut Milk – A versatile staple for curries, soups, and desserts.
"Blue Dragon entered India in 2019, prioritizing distribution and adapting to local tastes. Although the pandemic slowed our expansion, we have now built a strong foundation. We are excited to amplify our presence and cater to India's increasing demand for premium global flavors," said Boworn Pakdeesusuk, General Manager of Blue Dragon’s Bangkok hub.
He added: "The Indian market is witnessing significant growth in premium food products. With our high-quality, easy-to-use offerings, we aim to establish a strong emotional connection with Indian consumers and drive substantial business growth".
Spearheading Blue Dragon's India expansion, Sunbeam Ventures—a trusted name in premium FMCG distribution since 2004—is executing a robust distribution strategy to ensure widespread availability.
"Our mission is to offer Indian consumers an authentic taste of Thai and Pan-Asian cuisine, making cooking effortless, exciting, and accessible. Blue Dragon is not just another condiment brand—it is a complete meal solution, catering to everyone, from home cooks to busy professionals looking for quick, high-quality meal options," said Vikash Singhal, Founder & Director of Sunbeam Mercantile Ventures Pvt Ltd.
Currently available in 50+ cities and over 1,500 premium retail outlets, 'Blue Dragon' is poised for 100% growth in market coverage and sales within the next two years. The brand is also expanding its quick-commerce presence and launching larger packs for the HoReCa sector to meet growing demand.
With manufacturing partners across Thailand and Asia, Blue Dragon ensures strict compliance with international food safety and quality regulations. The brand’s global reach spans the UK, Europe, North America, and Mexico, maintaining a commitment to authentic taste, high standards, and premium quality ingredients.
With its expansion, 'Blue Dragon' is set to revolutionize India’s premium Asian food market, offering an unparalleled culinary experience to food lovers across the country.
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