This partnership marks a significant leap in the Indian automotive sector, blending Tata Motors’ innovative electric vehicle engineering with Dolby’s world-renowned audio technology to create an unprecedented in-cabin entertainment experience. The Harrier.EV is now equipped to deliver multidimensional, studio-quality sound that transforms every drive into an immersive auditory journey.
“At Tata Motors, we consistently work towards introducing features that are not just best-in-class but also impactful to customer experience,” said Anand Kulkarni, Chief Products Officer, Tata Passenger Electric Mobility Ltd. “The introduction of Dolby Atmos to the Harrier.EV gives our customers yet another reason to ‘Delete Impossible’. This SUV now offers not just supercar-like performance, but also premium audio that turns every journey into an emotionally enjoyable experience.”
Dolby Atmos represents a revolutionary way to experience sound, allowing listeners to feel every detail and direction of audio with stunning clarity and depth. Unlike traditional stereo systems, Dolby Atmos creates a three-dimensional soundscape, placing listeners inside the music and offering a deeper connection to the content.
The Harrier.EV will allow passengers to enjoy Dolby Atmos-compatible content from popular apps like Gaana and Audible, accessed through the Arcade.EV app store integrated into the vehicle’s infotainment system. Whether enjoying music or podcasts, users can expect a theater-like audio experience on the go.
At the heart of this experience is the Harman JBL Black 10-speaker system, finely tuned to match the acoustic dynamics of the Harrier.EV’s cabin. The system includes:
- powerful 6.5" speakers
- premium tweeters located in front and rear doors
- mid-range speaker on the dashboard
- deep bass subwoofer placed in the boot area
- An 8-channel amplifier that ensures rich, dynamic sound output
Combined with optimized speaker placement and advanced tuning, the result is a concert-like experience inside the vehicle, making every trip memorable.
“Our goal is to make every trip more than just a drive,” said Karan Grover, Senior Director, Commercial Partnerships - IMEA, Dolby Laboratories. “We’re bringing the richness and emotion of Dolby Atmos into India’s most powerful EV SUV. As we expand our presence in India’s automotive sector, partnerships like this will help redefine entertainment on the road.”
As India’s electric vehicle market matures, the demand for premium, tech-forward experiences continues to rise. The integration of Dolby Atmos with the Harrier.EV signals a shift in expectations — where luxury meets technology, and mobility becomes immersive.
This collaboration underscores Tata Motors’ vision to blend performance, innovation, and experience, reaffirming its position as a pioneer in India’s automotive transformation. With the Harrier.EV, Tata Motors and Dolby have set a new benchmark for what the future of in-car entertainment looks — and sounds — like.
Comments
Post a Comment