YATRI Spreads Monsoon Cheer with Raincoat Distribution Drive at Dadar Station

 

Mumbai: In a touching display of community care and commuter engagement, "YATRI", the official mobile application for Central and Western Railways, organized a raincoat and waterproof bag cover distribution drive outside Dadar railway station on Tuesday. The thoughtful initiative was aimed at providing comfort and protection to the city's hardworking local train commuters, many of whom endure the Mumbai monsoon while navigating their daily routines.

Held from 2:00 PM to 4:00 PM, the campaign was part of YATRI’s ongoing #MumbaiChaYATRI outreach program, which focuses on creating meaningful connections with the local train user community that forms the backbone of Mumbai’s public transport network.

The on-ground activation saw Reeva Sakaria, Co-founder of YATRI, and her team personally hand out brightly colored raincoats and waterproof backpack covers to hundreds of passersby, including station vendors, blue-collar workers, and regular train passengers. The unexpected gesture was met with smiles, appreciation, and a palpable sense of goodwill among the crowd that had gathered outside one of the city’s busiest railway junctions.

“We wanted to do something that wasn’t about promotion, but about presence,” said Reeva Sakaria during the event. “Mumbai’s local train commuters are the heartbeat of this city. If we can make even a small difference in their day — especially during these relentless rains — it’s absolutely worth it.”

Monsoons in Mumbai, while refreshing, often bring chaos and discomfort to daily travel — especially for the lakhs who rely on the suburban railway system. YATRI’s initiative served as a symbolic yet practical gesture to acknowledge the resilience of these commuters.

Passersby and local vendors alike appreciated the waterproof gear, with many commenting on how such small acts of kindness go a long way in boosting morale. The bright, branded raincoats stood out not only for their utility but also for their visual presence — turning the otherwise grey, rain-soaked evening into a vibrant moment of shared experience.

The event also drew attention from media and content creators, who captured and shared the scenes on social platforms, adding to the organic reach of the campaign.

"YATRI", which has become an indispensable travel companion for Mumbai’s rail users through its real-time train updates and station alerts, has consistently looked beyond the screen to engage with its audience. Through #MumbaiChaYATRI, the app aims to build a human connection with commuters, offering more than just functional value.

The success of this campaign has laid the foundation for similar outreach activities planned in the coming weeks across other major railway stations in the city.

For those who received the rain protection gear, the drive was more than just a giveaway — it was a reminder that someone is paying attention to their everyday struggles. And for YATRI, it was a reaffirmation of its mission to support, celebrate, and serve Mumbai’s tireless local train community, rain or shine.